Kevin Price, Host of the Price of Business on Business Talk 1110 AM KTEK (on Bloomberg’s home in Houston) recently interviewed Robert Barrows .
Robert Barrows is the President of R.M. Barrows Advertising and Public Relations in San Mateo, California. He has been running his own advertising agency since 1980. Prior to that, his business experience includes media planning and buying, advertising sales, and copywriting and broadcast production.
He is also a songwriter, sculptor, author and inventor. One of the songs is a hip=hop song about money called “Big Bucks.” You can hear a free clip of Big Bucks at www.barrows.com/music.html (I will also send you an MP3 of Big Bucks in a separate email.)
You can see some of his sculpture at www.barrows.com/gallery.html.
He is also the inventor of a video tombstone called the Video Enhanced Gravemarker (U.S. Patent #7,089,495). One of the books he has written, “The Barrows Popularity Factor,” tells you about some easy to use advertising math that actually lets you QUANTIFY the relationship between your advertising and sales…and businesses of all kinds can use the math to help them make a lot more money.
Tell me about your firm (number of employees, location, type of companies you work with, etc.).
R.M. Barrows Advertising & Public Relations is a one man ad agency, in business since 1980, in San Mateo, California. We have a lot of experience handling the advertising for a variety of clients in many different fields. Over the years, most of our clients have been car dealers, retailers, some manufacturers, several events and promotions, and a lot of audiotext advertising for things like 900 number Tarot Card readings, Live Psychic readings and 900 number date lines and confession lines. One of our clients also does Bigfoot expeditions.
Tell us why it is important to for you to pitch to the CEO.
The CEO is really the person that is going to make the decision about which ad agency to hire.
What are some unique things you have done to get the attention of CEOs?
I write and I call, and I write and I call again. In some cases, I just walk in the door.
Tell us about the type of companies with which you like to do business.
Any company is fine…the bigger the advertising budget the better!
What suggestions do you have for others trying to reach CEOs.
Be persistent…or, as they say in the bible…”Seek and ye shall find. Knock and the door shall be opened. Ask and ye shall receive.”
(Yeah, right…but keep on trying!)