We are bombarded by more than 5,000 marketing messages per day. Overwhelmed by the number of ads and sales pitches, people try to combat the online uproar by installing ad blockers.
But, how can you as a business ensure that your message reaches your target audience effectively when they are actively blocking any communication coming from companies?
The answer is simple: content marketing.
“But, content marketing is too expensive and time-consuming. My business is too small to worry about that,” you say to yourself.
That’s one of the most common misconceptions people have about content marketing. It’s bizarre to see how a tactic that can only bring benefits to a small business is so misunderstood.
For these reasons, we’ve put together a list of some of the most common myths people still believe about content marketing.
Let’s dive right in, shall we?
- My Audience Won’t Fall for Content Marketing
When it comes to content, people don’t want to feel like they are sold to; they want to be involved. Most online consumers nowadays are not impressed by traditional advertising, such as commercials, print ads or banner ads. They want authentic communication that educates them about the topics they are interested in.
If you want to win them over you should focus on engaging them, instead of selling to them. Offering relevant content and starting conversations with your audience is a great way to let them know that you are listening to what they have to say.
- Content Marketing Won’t Work for Me
Not every brand is as interesting as Coca Cola or Uber. But, that doesn’t necessarily mean that content marketing won’t help you connect with your audience. Whether you’re selling phone cases or health care services, you can use content marketing to build brand awareness, drive more traffic to your website, engage with potential customers and become an authoritative voice in your industry.
- It’s Too Expensive
Sure, there are some investments you need to make, such as hiring a few content writers and web developers and designers to build your website. You will also need to invest in social media advertising to get your content in front of as many people as possible. But, when you compare the cost of content marketing to traditional advertising, you’ll see that you are actually spending less.
- It’s Free
One of the most common misconceptions people have about content marketing is that it’s free. Sure, you can put on the content writer hat instead of paying for one, and you can wait for your blog to grow organically. But, if you want to bootstrap your growth, you’ll need to pay to boost your posts on social media platforms or to hire a professional writer who knows how to craft engaging content.
- People Don’t Read Anymore
That’s not true at all. People still love to read, but they have a low tolerance for bad content. More than that, the way people read on the internet has changed. According to recent studies, users don’t spend more than 15 seconds on a page, so you need to stand out from the crowd if you want to hook and keep them reading.
In a Nutshell
Content marketing has been around for many years and will continue to remain effective and relevant in 2017 too. So, before you dismiss it as being too expensive, too hard to measure, and so on, make sure you understand first how it can benefit your business.