Creating Your Food Truck Business Marketing Plan



If you’re just starting your food truck business, a good marketing plan is essential. You need to let people know about your new food truck if you want to start making money with your business. There are several different parts to a food truck business marketing plan, and it’s important to know about those different parts and how they all fit together to help you achieve success.


Building a Website for Your Food Truck

The very first step of any food truck marketing plan has to be building a website. You can create a website on your own fairly easily and without spending a lot of money. You need to make sure your website includes your phone number, hours of operation, menu, and any other pertinent information for your food truck.


Market with Your Menu

Spend some time creating a very compelling menu for your food truck, because it’s one of your beset marketing tools. Your menu can help bring in new customers. Before you have the grand opening of your food truck business, start sharing your menu with people, including photos of your menu items. Sharing your menu and photos with local media and local blogs can help you generate some buzz to draw more customers.


Make the Most of Social Media

Every food truck business needs to make the most of social media to market their business. Even if you haven’t opened your food truck, start setting up business pages on Yelp, Facebook, Twitter, and other social media sites. You can use social media sites like Facebook to share progress on your business opening, including menu design, food truck construction, and so much more. It’s also a great way to start building up excitement for the opening of your food truck. Once your business is started, it’s even more important to have social media accounts so people can find you and learn more about your business. You can easily keep customers updated on your location with social media, too.


Have a Press Plan

When you’re trying to manage the publicity of your food truck business, you can try managing press on your own or you can pay a public relations agency to take care of this for you. Doing it yourself can cost less, but it does require more time. Whether you do it yourself or hire someone to take care of it for you, key channels that should be covered include newspaper announcements, food blogs, and personal food bloggers, specifically local ones.


Support a Local Cause

Think about using cause related marketing for your food truck business. It’s important to become a part of the community you’re operating in, and supporting a local cause can help you to do this. You’ll be able to build a strong tie to the local communities and it will help you grow your food truck business as well.


The key to great marketing is to bring all these pieces together for a complete marketing plan that will grow your food truck business. Make sure you work on all the pieces to ensure your success as you get your new food truck going.