FinTech is one of the world’s most exciting and rapidly growing industries. In investments alone, FinTech startups raised more than $226 billion in 2021, up from another whopping $127.7billion in 2020 according to expert Emmanuil Grinshpun.
There are many reasons for this explosive growth. But the most important ones are increased mobile and online usage, shifting customer behavior, and ever-evolving technology. “If you look at the world five years ago, most people didn’t have a smartphone,” says Grinshpun He adds, “With the meteoric increase of mobile commerce plus digital banking, that has massively changed.”
Emmanuil Grinshpun is a philanthropist and seasoned investor who have been involved in the FinTech industry for many years. He believes that the most important thing for investors to understand is customer behavior and how it’s changing. In this article, he digs deeper into the why behind his investment in FinTech.
What is FinTech?
FinTech, or financial technology, encompasses new ways of delivering and using financial services. According to Emmanuil Grinshpun, “FinTech is an umbrella term used to describe the convergence of financial services and technology.”
In the past, financial services were delivered through brick-and-mortar institutions like banks and credit unions. Today, a growing number of startups are offering innovative solutions that are shaking up the status quo.
FinTech companies are using technology to create new products and services changing how people bank, invest and manage their money. Some of the most active areas of FinTech include:
- Cryptocurrency: Cryptocurrency is a digital or virtual currency that uses cryptography for security. Bitcoin, the first and most well-known cryptocurrency, was created in 2009.
- Open banking: Open banking is a term used to describe the increased ability of consumers to share their financial data with third-party applications and services. It’s a response to the growing demand for more transparency and control over financial data.
- Insurtech: Insurtech is a portmanteau of “insurance” and “technology.” It’s used to describe the use of technology in the insurance industry.
- Regtech: Just as it sounds, Regtech is a portmanteau of “regulation” and “technology.” It’s used to describe the use of technology to help companies comply with regulations.
- Robo-advisors: A Robo-advisor is a FinTech company that uses algorithms and software to provide financial advice with little to no human interaction.
- Unbanked/underbanked services: Unbanked refers to individuals who don’t have a bank account. Underbanked refers to individuals with a bank account but also use alternative financial services, like payday loans or check-cashing services. There are several FinTech companies that are working to provide financial services to the unbanked and underbanked.
- Cybersecurity: Cybersecurity is a critical component of the FinTech industry. FinTech companies are collecting and storing large amounts of sensitive data, which makes them a target for cyberattacks.
Emmanuil Grinshpun explains what makes FinTech so Successful
FinTech services have a history of being more speedy, cost-effective, and user-friendly. That best explains why startups and newly established companies favor them. They are straightforward but efficient solutions to regular tasks.
Grinshpun says, “What makes FinTech so interesting and successful is that it’s customer-centric. FinTech companies are focused on solving customer problems in a more efficient way.”
Grinshpun also explains that aspects like innovativeness, simplicity, and lack of legislation make FinTech very attractive for investments. “Any forward-thinking institution should have FinTech on its radar,” he says.
In other words, FinTech companies are using technology to make financial services more accessible and user-friendly. They’re focused on improving the customer experience, which is why so many people are drawn to them.
Why Consider FinTech Investing?
Researchers predict that, the global FinTech market will grow at a rate of 19.8% every year between 2022 and 2028. This means that now is the perfect time to start investing in FinTech companies.
“You do not want to wait until everybody is talking about FinTech before you start investing,” says Emmanuil Grinshpun. “By then, it will be too late.” Here are a few more interesting reasons why you should consider investing in FinTech companies:
FinTech is an industry with a lot of room for growth
FinTech is an industry with a lot of space for growth. In recent years, there has been a surge in the popularity of FinTech products and services.
This is due, in part, to increasing availability of affordable technology and the growing awareness of the benefits of FinTech. However, the biggest driver of growth in the FinTech sector is the growing demand for innovative financial solutions.
Today’s consumers are increasingly savvy and have high expectations when it comes to the quality of financial products and services. They are also more likely to embrace new technologies that can save them time and money.
FinTech companies are solving real-world problems
FinTech companies are solving real-world problems. They are using technology to make financial services more accessible and user-friendly. They’re focused on improving the customer experience, which is why so many people are drawn to them.
“The customer is at the center of everything we do,” says Emmanuil Grinshpun. “FinTech companies are focused on solving customer problems in a more efficient way.” It is this customer-centric approach that is driving the success of FinTech companies.
Swift blockchain technology is gaining adoption
One of the most exciting aspects of the FinTech industry is the rapid adoption of blockchain technology. It is estimated that the global blockchain market will reach over $39 billion by 2025.
The reason for this is simple: blockchain is a transformative technology that has the potential to revolutionize the financial sector. Blockchain-based solutions are more secure, transparent, and efficient than traditional financial systems.
“FinTech companies are at the forefront of the blockchain revolution,” says Emmanuil Grinshpun. “They are using blockchain to create new and innovative solutions that will change the way we bank and make payments.”
Many traditional investors are still hesitant to invest in FinTech companies. However, those who do so will be well-positioned to reap the rewards of this rapidly growing industry. As Emmanuil Grinshpun says, “It is always better to be an early mover in a new and exciting industry. By getting in early, you can get a front row seat to the future of finance.”