Features That Encourage People to Buy from Your Website


Your website is an important part of your business. When people visit your site, they make a judgement about whether you’re a professional operation, and whether they want to spend money with you. There are certain features that can encourage people to take the plunge, and here are some features you should definitely look at adding.

Virtual tours

Whether people are looking to rent a property or book a night in a hotel, they want to have a look around first. While photos are nice, using a 360 virtual tour company in Thailand can boost your website and encourage people to book with you. It shows off the best features in your properties and lets people explore both rooms and common areas, so they can instantly decide whether it’s the right place for them.

Online booking

The days of calling up for appointments are long past. Most people simply want to see availability now, without needing to wait, and they want 24/7 access to bookings. Specialist software can help you to manage bookings, whether you’re offering hotel rooms or MOTs. Beauty salons can use spa software to allow customers to book whenever they want, and this can encourage them to take the plunge. It’s easy for them to sort out and takes the pressure off your phone lines.

Good content

Good content, from text to video, is key because:

  • It shows you’re a professional firm
  • Content comes with a call to action that can get people to make a decision
  • You can describe your products and services in detail
  • You can put the right slant on your message and make sure it’s understood

Content is a good investment for your firm, so it’s worth ensuring you have a style guide and train your content team to deliver on-brand messaging.

A secure website

There have been many high-profile cyberattacks in recent years, from ransomware to hacking, so people are on high alert when using websites to pass over their personal information. There’s lots of advice at the Australian Cyber Security Centre about how to make your website more secure, and plenty of support for small and medium businesses. 

If you’re expecting people to buy online or enter their details, then security needs to be at the heart of the website. You need to ensure that it is securely built to withstand things like cyberattacks. Nothing is worse than having customer details stolen. It’s terrible PR and can cost you a lot of money to rectify, so make sure you avoid security issues from day one. 

It’s not always easy to grab peoples’ attention and get them to do what you want them to do when they visit your website. That’s why you need to make it convenient and easy for them to buy from you and remove any obstacles in their way. Features from virtual reality to online booking can bring in new customers and impress visitors to your site. This can help you stay ahead of the competition and stop visitors from moving on to other sites that will mean lost business.