One of the most important things that you’ll do during a business day is moving from a lead to a sale. Your business does not exist if it doesn’t make money. Your business does not exist if you can’t get people interested in purchasing your product or service. You have to move from one of those ideas to the other, and there are lots of different ways to do it. However, it is up to you to make that transition between lead and sale efficient, effective, and thriving in the long run.
How do you do that? First, you have to nurture the introduction into your sales funnel. Second, you have to know how to work from the top of that funnel down to the bottom. And third, you have to remain confident and assertive in your client relationships. Without this confidence, people’s attention will not be entirely on you, and that immediately gives your competitors an advantage.
Nurturing the Introduction
First of all, you need to pay attention to essential introduction strategies. It is your lead to any sales opportunity. Introduction strategies can be discussions, phone calls, emails, text messages – any communication, really. There are standardized formats for leads. There are ways that you can think out of the box.
The point is that you have to grab the attention of people who have scattered thoughts about a lot of different things at the same time. Somehow, you have to get them to look at your product or service in the eye squarely. Once you have that attention, the next step is to sell them on the idea.
Researching the Digital Sales Funnel
After your lead has made it into their upper realm of consciousness, the next thing you need to do is move them through the digital sales funnel. Online attention is even more scarce than in person. The digital sales funnel specifically has a broad set of steps to move people piece by piece from the lead to the sale. Without knowing some of the theory behind each of these downward movements, you can lose people’s interest and thereby miss your opportunity.
Confident and Assertive Behavior
No matter what, moving from a lead to a sale requires confident and assertive behavior. That is different than being obnoxious and annoying. You don’t go overboard. However, you must have confidence in your product, and you need to behave confidently to communicate this.
The words you say during a sales pitch are often far less important than the way you tell them. By holding that piece of information close to your chest, you can figure out how you need to present yourself to get your idea across the most strongly.
