Business owners, especially in the world of ecommerce know that preparing for a trade show can be very frustrating and somewhat intimidating. Before you venture to a trade show, you need to know what to take for your trade show display and how you want to present yourself. Chances are, if you are registered to display at a trade show, you already know the details of the event, but you should consider contacting the organizers for more details about the layout of the area you will have (this includes table size, electrical access, etc). Once you know all of the specifics, you can more on to what you are going to take. So let’s take a look at some ideas on how to get ready for your trade show.
Make your table stand out
If you are not already provided with one, be sure to buy a tablecloth that compliments your display and is a good representation of your company’s image without being too overpowering. If you are provided with a tablecloth, bring your own supplies to add to the display. The way in which you organize your table is also important. Arrange your items in a way that looks interesting and is able to showcase everything without forcing patrons to move things around.
Promote your company
There are many ways to display your company name and logo. You can trying hanging banners from the ceiling as a way to stand out from everyone else. You can also pin banners to the wall or backdrop provided. If you have a low budget, a posterboard (with a lot of time and attention put into ot) is another great way to look unique to trade show patrons. However you choose to display your company logo, make sure that it is a good representation of who you are as a company.
Promote on social media
Use social media outlets to let your customers know that you will be participating in a trade show and invite them to stop by and visit. The best places to do this in ecommerce are Twitter, LinkedIn, and Facebook (Instagram is great for giveaways and promotions).
Speaking of giveaways and promotions, having plenty of them is essential to your successful trade show. Provide your guests with business cards, brochures, pens, magnets, and anything else that displays your logo. Most people attending trade shows expect to leave with a lot of swag bags, so you can never go too far. Another fun and exciting way to break up the show is to offer games and promotions. Set up some fun activities at your booth and offer prizes. This will not only be fun, it will encourage people to use your product.
If nothing else, make sure you are kind and welcoming to everyone that stops by your table. Trade shows are a great way to get your name out there and network. Just make sure you know what you are doing and how to promote yourself in the best way.