When someone moves to a different city, one of the first things that they need to do is find a salon where they can regularly get their hair done. If you happen to be a salon owner, this provides the perfect opportunity to capture new business. The hard part is figuring out how to connect with these potential customers – especially if you live in an area where the salon market is competitive. Learning how to market your salon effectively can have a big impact on your bottom line. Even though the thought of marketing your business can be a little bit scary, it is easier than you might think. Follow this hair salon marketing guide to help you get results right away.
- Get Active On Instagram
Today, social media is one of the most important components of any marketing strategy. If you are like a lot of busy professionals, however, you may steer clear of social media since it eats up so much valuable time. The good news is, you don’t need to have an account on every single social media platform. Instead, you can focus on a single social network: Instagram. This platform is designed for sharing photos and videos, which makes it ideal for marketing a beauty salon. After getting permission from your clients, you can upload their pictures to your account, showing before and after photos of their results.
You should also try to convince your clients to upload their own pictures. Come up with a special hashtag for your business. Have it printed on stickers and put them on the mirrors in your salon. Encourage your clients to snap a selfie while they are sitting in the chair. They can then share the photo with people who follow them on Instagram. Don’t forget to have them tag your business in the caption under the photo. This can introduce a lot of new people to your business.
- Post On Pinterest
Pinterest is another website that relies on visual content. It is one of the most popular places for people to find inspiring pictures of new hairdos or tips on how to apply makeup. You can put together boards of your own and pin photos of some of your best work. Try giving your employees glamorous makeovers or getting permission to post pictures of a few of your clients. This will help you gain more followers while at the same time boosting brand awareness for your salon.
- Look Into SMS Marketing
Many of today’s beauty salons use text messages to automatically remind their clients about upcoming appointments. Always get permission from your customers before sending out text messages.
Once you have their permission, however, you can also market to them through text messages. Convincing people to book an appointment is often as simple as sending them a text about a promotion you are currently running. If you need help getting a system like this in place, reach out to Shore.
- Add Marketing To Your Appointment Cards
You most likely handout appointment cards to customers when they make an appointment at the salon. These cards provide the perfect marketing opportunity. Even though there isn’t a lot of extra room on the card, you can still add your social media accounts so that your customers can easily follow you. You can even print a special offer on the flipside of the card. For instance, you can provide a promotional code that gives the customer a certain percentage off of their next appointment. This is a great way to turn new customers into repeat clients.
- Try Your Hand At Guest Blogging
The Internet is filled with websites that focus on beauty. Even if you don’t have a blog of your own, you can try guest blogging for another site. All you have to do is write a high-quality article and find a site that is willing to publish it. When the article is published, include a bio that has the name of your salon, a link to your website, and your contact information. This helps spread the word about your brand, making it easier to get new clients.
- Hold A Contest On Facebook
If you have an account on Facebook for your salon, holding a giveaway or contest is an excellent way to get more people to follow your account. Come up with a prize that people really want. For instance, you could offer half off their next salon visit or you could give away a product for free. To enter, have people like your page and share it with their followers. People will usually be happy to oblige if it means that they might get a discount. This can help you get a lot more followers while also increasing exposure for your brand.
When it comes to marketing a beauty salon, there are a lot of different options that you can try. Social media provides the perfect opportunity to showcase photos of some of the amazing styles that you create. You can also market your business through blog posts or other alternative channels. If you need help getting your marketing campaign up and running, don’t hesitate to reach out to Shore.