Hiring the Right Professionals to Support Your Start-up


As the owner of a new business, you will be trying to win new customers or clients by convincing them that they need your professional services. Before launching your start-up, take your own advice and let the professionals help you by going what they do best.


Talk to an attorney about the best way to structure your business. You may decide to incorporate, set up a partnership, or form an LLC, for example. Your choice of business entity can affect your personal liability in the case of a lawsuit, how you file your taxes, what will happen to your business if you die, and how you pay your employees.

Financial Professionals

An accountant will also be able to provide insight on how to structure your business to minimize your tax liability and protect your assets. You may also hire an accountant or payroll company to handle your payroll if you have employees. Failing to follow IRS laws regarding employee withholding can lead to serious problems for your new company and for you personally. If your eyes glaze over when people start talking about numbers, or if the idea of preparing and keeping track of invoices makes you nervous, a bookkeeper can save you money in the long run. You do not have to hire a full-time bookkeeper; you can hire a part-time virtual assistant to handle bookkeeping tasks.


Advertising And Marketing Experts

In order to grow your business, you must make sure your potential customers know who you are. Word of mouth will only get you so far. Consider employing a web marketer. Rochester search engine optimization can bring new visitors to your website, make your phone ring, and will deliver customers to your door. Internet marketing is actually a growing field, with opportunities for entrepreneurs: you can learn more by reading some Lifestyle Design International reviews.


Real Estate Agents

If your business needs a physical location, is it better to rent or to buy? Perhaps a shared space is all you need. A Norchar Real Estate agent can find the perfect solution for your needs, usually at no cost to you. The right location can make the difference between success and failure.


Creative Designers

If you want to stand out among the competition, you need to establish your brand. Unless you are an artist or graphic designer, consider letting a professional artist design your logo and design your website. You may have only a few seconds to impress a potential customer before they move on to the next web page, so spending some money upfront on the logo and website design can have a big impact.


Your start-up budget is not unlimited, of course, and you may not have the funds nor the need for the services of all the professionals listed here, at least not right away. You can start up a business on your own, without any help. As you grow, though, you may find that professional assistance is worth the investment.