Getting your brand noticed isn’t the only key to success in modern business. Nevertheless, you cannot generate sales if nobody knows of your existence. Given that the competition for awareness is now greater than ever, learning to stand out from the crowd is vital.
It can feel like a daunting task, especially for startups. Here are five simple solutions to help your company grab the spotlight.
Stand Out On Search Engines
The majority of online interactions begin on search engines and billions of searches are completed daily. When coupled with the fact that people associate a strong ranking with trustworthiness, SEO should be a priority. However, most businesses are trying to do the same. So, keyword position tracking is vital if you want identity opportunities to rank number one for terms that bring clicks and leads. Crucially, it can help you stay there.
Search engines will produce more traffic than any other platform. Thanks to mobile search, they’ll increase visits to brick-and-mortar stores too.
Be Active On Social Media
A strong social media instantly makes your brand stand out as an authoritative voice. Moreover, the algorithms will naturally promote pages that have a good following and post regularly. Take time to work out the best times to post on each channel. In turn, you’ll hit customers at multiple times during the day and stages of the consumer journey. The goal isn’t to gain a sale right now. You just want them to keep your brand in mind when they are ready.
Regular interactions on social media, such as replying to comments, shows a commitment to the client. And when people comment on your posts, their followers will see.
Create Content
Content is king in digital marketing. Posting the content on social media channels makes them more engaging while the content also aids SEO. Content is also the best way to make your brand more memorable. Podcasting, for example, can keep the user’s attention for several hours. Meanwhile, viewers remember up to 95% of the brand message when they watch a video. It is also the best outlet for showcasing the brand personality.
The content you produce can also open the door to new revenue streams, such as advertisements and sponsorships. And they can stay online forever.
Leverage Success From Others
While consumers need to see strong marketing campaigns from your brand, they also need social proof. Therefore, it’s necessary to extend your marketing efforts to strategies that rely on others. Customer testimonials will build trust and boost SEO. Influencer marketing is another popular choice as creators can engage their audience to make them aware of your brand. They’ll also promote the product USPs that appeal most.
Affiliate marketing can work well too, allowing affiliates to refer friends and family. The audience exposure won’t be as high, but the conversion rates can be very strong.
Do Something Different
Sometimes, you have to think outside of the box. Building brand awareness doesn’t necessarily mean focusing on products. You just want to grow your presence. You could do this in plenty of fun ways like breaking a record or arranging a community event. Pop-up stores or other fun marketing ploys that take your business to unexpected places may also help. People become curious, which then leads them to learn about your brand.
It is also an ideal way to generate press coverage and media exposure. Try to add an Instagrammable element too and user-generated content will see your name spread.
