Businesses need to do everything they can to make life as simple as possible for customers. It’s essential to get them to convert.
But if you’re the average businessperson, you don’t always know all the technology that’s out there and available to help you. It’s unclear what’s going to work.
Fortunately, this blog is a primer. We run through some of the technology many of the big brands already use to push customers through the checkout stage and encourage them to actually part with their money.
Self-Service Options
One increasingly important component of making life easier for customers is self-service options. These allow people to scan their own items without having to wait in line for a cashier.
Interestingly, the value of self-service options increases with the youthfulness of those using them. Older generations like going to conventional tills, but younger people, on average, prefer self-checkout machines. As such, providing these as a youth-focuses business is essential.
Enhanced Security
Using technologies to enhance security can also make life more straightforward for customers. Adding things like two-factor authentication and encrypted payments can make a massive difference in the willingness of clients to use your services, particularly if you run an online business.
These days, many merchant services are compatible with the latest technologies. This means you can take payments while also benefiting from SSL and other encryption modalities that keep client information secure.
Subscriptions
Another sales-focused option to use tech to make life easier for customers is to add subscriptions to your services. Getting clients to sign up for loyalty schemes and other services enhances retention and means you can bill them consistently, without having to worry about whether they will return to you at a later date.
The trick here is to find a way to make your services subscribable. As it turns out, this process is simpler than it sounds, and even ecommerce stores are taking advantage of it, getting shoppers to sign up for renewed billing for consumable items, like supplements.
Personalized AI Experiences
Another avenue is to provide consumers with personalized AI experiences. These guide them through the sales process and aim to make the conversion more likely by dealing with pain points. It can also suggest products they might be interested in based on their previous purchases and browsing behavior.
Amazon and other large ecommerce stores do this already. The idea is to show customers related products so that they can more easily shop for the things they want.
Multichannel Support
The benefits of multichannel support for customers are also substantial. Many shoppers want companies to speak to them through a medium of their choice, whether that’s SMS, email, social media, or a chat app.
Fortunately, these days, numerous solutions are on the market that consolidate all these channels into a single platform. Services can now feed messages from disparate sources into a single dashboard, allowing companies to manage all communications from a central control area instead of switching between apps all the time. This approach reduces waiting times and improves reach.
