How Important is a Business Blog?


With many business owners now using social media to build their brand presence, there is a lot of debate as to whether a business blog is still important.  Regardless of whether you run a small business from home, or are the CEO of a large, international brand, a business blog can provide many benefits.  In this article, we’re going to take a look at four of them, and hopefully convince you of the importance of setting one up.

Drive Traffic to Your Website

A business blog is the perfect place to publish articles relevant to your customers.  You can use this as a way to drive traffic to your website.  For example, let’s say that you are regularly being asked on Facebook about your Halloween gift items.  Rather than answering the same question ten or twenty times, you can create a blog post that details your Halloween items and when they will be on general sale.  You can then send this link to anyone with the query.  If you include a call to action in your post, it’s likely that your blog post will encourage sales.

Improve Your SEO

When the search engines determine where to rank your website, they look at a number of different factors.  One of these factors is how regularly updated the website is.  By publishing a new blog post every week, you are showing the search engines that your website is regularly kept up to date.  In addition to this, you can also include long tail keywords in your blog posts that are relevant to your company.  These can help drive further traffic to your site.  Make sure that you fill in the meta date for the post and any images you include to expand upon this.

Become an Industry Leader

Well written blog posts can help to demonstrate your value as an industry leader.  For example, if you run a B2B business that provides digital marketing services to other businesses, publish articles on the latest happenings in the industry.  Provide your point of view on them, and encourage your readers to ask you questions.  The more often you do this, the more people will visit your site for advice.  And, once you have built up a level of trust with your readers, they are more likely to be interested in the products or services you have for sale.

Show Your Human Side

Finally, blog posts also give you the option to show your human side to your customers.  You’d be surprised by how many people like to see the face behind the brand, and how many like to take a sneak peek into your corporate headquarters (even if that is your living room or garage!).  Blog posts give you the opportunity to let your personality shine through, and if you write in an informal tone, you’ll find a lot of people relate to you.

If you were previously on the fence about whether or not to start a business blog, hopefully this article has illustrated the importance of setting one up.