How Small Businesses Can Achieve Brand Consistency (And Why It Matters)


Achieving brand consistency is important when you’re trying to further your business because your brand tells potential customers what your business is about. Social media, your website, online advertisements, and other kinds of media that you use to promote your business all need to have the same basic message, and you need to have some overarching details that are instantly recognizable when you want your brand to stand out from the competition. Having a consistent brand can help prevent your business from falling in the shadows of similar businesses, and there are several techniques that you can use to make your brand stand out from the rest.

Why Brand Consistency Matters

When you’re trying to spread the word about your business, it’s tempting to think that you need to tell people everything about your company’s story, but it’s actually not the most memorable approach. Getting a consistent brand that’s easy to remember will make it more likely that your brand will be remembered weeks or even months later.

Use Similar Materials to Promote Your Brand

When you’re looking for ways to promote your brand, it’s common to have promotional materials, such as pens, lanyards, and other items that can be easily given away to spread the word. One way that you can ensure that all of your materials look the same is to get all of your event supplies from a single company like Ins’Tent to ensure consistency. This way, the logo and other types of branding on your tent and promotional giveaways look the same so that your brand is instantly recognizable.

Carry the Same Logo Throughout Types of Advertisements

The logos and taglines that you use on your giveaway materials should be the exact same as the ones that you put on your website, social media pages, and other forms of marketing. Once you’ve acquired the perfect logo, the next step is to make sure it stays consistent regardless of where it ends up. The wrong color or insufficient resolution can lead to discrepancies that confuse customers.

Write Website Content With Branding in Mind

From blog posts to landing pages, your content should match your branding. Think about the voice of the writing, the rhetoric of your visuals, and other aspects that go into creating content. To help you determine how certain elements in your content should look and sound, review the branding guidelines that you’ve made before you actually start creating your content.

Double Check Tone and Personality Across Multiple Sites

When you’re writing a tweet or creating a video for YouTube, you need to make sure that the voice is consistent. For instance, if you have a friendly but knowledgeable voice in your Facebook updates, you should try to convey that same voice in your YouTube videos.

Get Your Employees Involved in Carrying Out Your Brand

Just like your logos and taglines on your apparel and giveaways should match your brand, you also need your employees to coordinate with the company’s desired brand. For instance, if you want to project a clean-cut brand, you should look at whether or not your employees are cooperating with this plan. If you have your employees wear uniforms, are your employees also making sure that the uniforms are tidy? Does the way that employees interact with customers fit your brand?

Getting your brand to be consistent across all of your advertising is a big task. But to take your business to the next level, you’ll need to find ways to create a clear message that your customers and clients will remember.