With e-commerce and online brands having become such a big part of the business world, it is easy to forget that there are plenty of effective ways to advertise your business offline.
It is correct that the Internet has an impressive reach when it comes to customers bases, but it is also important to remember that there are plenty of potential customers who do not necessarily use the Internet much, or who just prefer being face-to-face with a professional when purchasing a product or a service.
Offline advertising is particularly beneficial to small local businesses who´s potential customer base is limited by geographical distance. Here are some tips on how you can best advertise your business in a local community:
Flyers are a great way to make first-time buyers into repeat customers, as well as making your customers do your advertising for you; if a customer is particularly impressed with your products or services, they can grab a free flyer and pass it on to their friends or family. Just make sure that your flyers are informative with a sleek design. Luckily, there are plenty programmes that can help you design your own beautiful flyers by the use of flyer templates.
Similar to flyers, there are plenty of programmes that can help you design a professional-looking poster without the help of a professional designer. Depending on what products or services your business provides, a well-designed and informative poster can be a fantastic way to promote your business. Imagine that you are setting up a stall with your products at a local market: what better way for potential customers to notice your stall than by the use of a large poster?
Business cards are particularly beneficial if your business provides services or if you do a lot of networking. Fortunately, business cards can be quite cheap to print, so design yourself a simple and professional business card – check it for spelling errors – and make sure always to have one on hand.
Take out an ad
Placing an advert in a newspaper or magazine is not as expensive as it sounds, and it is a great way to reach potential customers who are not Internet-savvy. Have a think about what newspapers or magazines your potential customers would be most likely to read. Keep your ad short and simple (especially because you normally pay per word printed), but make sure it has all the information a potential customer may need.
Network, network, network and then network some more
Make sure you have your business cards ready and get networking. Networking is one of the best ways to advertise your business offline. Whether you attend a business event to form relationships with fellow businesses or you set up a stand at a local market in order to attract new customers, there is nothing more valuable than putting a face to your business. Furthermore, by networking with other businesses you may be able to strike up mutually beneficial relationships.