How to Charge for Product Photography


Product photography pricing might be complicated, particularly for advertisers or digital commerce managers who are working on a first-time project to create photographs for a range of distinct items.


Read on to learn how product photography price is calculated, what aspects to consider when creating a cost baseline for product photography for your clients. After reading this article, you’ll have a good idea of how much product photography costs.


Let’s get into it!

The Relevance of Product Photography


On social media, visual content is 70 percent more likely to be shared than other types of content. Consumers return roughly 25% of internet purchases because “items seem distinct from pictures.”


The notion is that good product photography contributes significantly to increased income. It’s for this reason that most eCommerce professionals say that the price of product photography is less essential. Rather, your goal should be to take high-quality product photography at a comparable price.


Perfectly snapped, appealing, and practical product photos may pique a consumer’s interest in picoseconds. As a result, the chances of producing more sales improve.


Pictures speak louder than words. Let’s face it, reading all of the content or product descriptions can be tiresome. Users who are scanning through various websites generally have limited time and patience.


This is a problem that can be solved with good product photography. You can describe the merchandise to a potential buyer using photos taken from various perspectives or when the thing is in use.

What do You Need for a Perfect Product Photography?

If you are just starting out as a product photographer, it is easy to be overwhelmed by the many tutorials online for product photography requirements. So, what basics do you need for you to be fully equipped for product photography? Here are some:

1. Camera


While there are a variety of cameras in the market that you can work with, you can be selective with the different brands. Just as many as they are in the market, it’s quite easy to get confused ad wind up with a camera that does not project your best work.


Simply put, get a camera you are comfortable working with. If you want to stretch your bounds a little bit more with your budget, go ahead!

2. Tripods



To avoid getting too technical, you’ll want to set your camera to a tiny aperture so you can achieve the most depth of field possible.


The depth of field width specifies the crisp focus area, and to get there, you’ll need the highest f-stop value your camera can achieve. Shutter speed and f-stop are linked, and because of a greater f-stop value, you’ll have to compensate by utilizing a shorter shutter speed.

3. White Background


There are several possibilities for a white background, and if you’re going to be photographing a lot, a white sweep from Amazon might be worth buying. You can snip off the dirty bit and roll a new piece down after it gets dirty.


While you have a white background, you need efficient lighting to ensure that the client’s product is illuminated well.

How Do You Charge For Product Photography?


Pricing for product photography can be determined in three ways. Let’s get to each.

1. Hourly Pricing


The first and most common cost model for product photography is to charge every hour. This is effectively compensated for the photographer’s time. Additionally, it is a simple approach for the photographer to estimate their rates. As a result, you’ll be given a straightforward photography rate for the products.


The duration it takes to capture many products, on the other hand, can vary. In the end, it comes down to the photographer’s abilities and the object you want to picture.


In the worst-case situation, taking stunning product photos could take several hours, for instance, eyelashes photoshoot. As a result, it’s tough to budget for product photography with this type of pricing system. 

2. Product Pricing

Paying for the product is another typical product photography pricing arrangement. The complexity of the product you’re photographing will determine this. For instance, you are handling products from a molecular sieve 13x supplier, you need to not only ensure that each product is captured well, but it displays every attribute of the product. You might be able to request various types of images depending on the situation. Regrettably, this price approach comes with a slew of potential drawbacks.


It guarantees that you have no control over the number of photos you receive. As a result, you may receive fewer photographs than you anticipated for the price you pay.

3. Image Pricing

When you pay for a photo, you’re paying for the number of photos you want. Photographers frequently take a lot of different photographs under varied lighting settings and backgrounds. They will advise you ahead of time of the prospective cost of a single photograph. After that, you can place an order by selecting a figure that fits your budget.


This product photography pricing model will assist you. As a result, this is a great tool to keep track of how many photographs you buy. This pricing structure for product photography is simple to manage monetarily. 

The bottom Line

As a photographer, things will not always work as you planned them to. At times the client’s budget will disappoint you but what is essential is to know your goal with that particular photography and how to handle individual clients. All the best and keep safe!