You can have the best ecommerce accounting service, but your business can fail before it even starts if you do not have a realistic marketing plan. So, how do you create a profitable Shopify Marketing strategy?
#1 Start By Writing an Executive Summary
The first page of your marketing plan summarizes the strategy you want to present. These compile your:
- Business details from the company name to the location
- The products or services you offer with unique features, customer favorites, competitive advantages, and more.
- A mission statement is essential in showing the goals you want to accomplish.
- Your marketing goals, budget, projections, and marketing team are responsible for your plan.
With all the information, it can also be the last component of your plan, providing you with valuable insight to use in the complete summary.
#2 Do Market Research
Now is the time to get all the data available about your customer base to do marketing analytics and customer surveys to check your social media audiences. The information will show what triggers customers to buy your product over your competitor’s. First, consult with your customers to see the buyer personas and gather the necessary information. Remember, the buyer persona is parents, as they spend the money to buy your products.
#3 Build Your Marketing Strategy
The marketing strategy is the section that defines the tactics for campaigns you plan to use to get the word out there. Here you need to consider the channels, messaging, and budget available to achieve this. These include social media channels, search engines, podcasts, email marketing, and offline channels. Then look at the budget you have available to use the above methods for advertising.
#4 Your Goals and Measuring Your Performance
The final stage of your Shopify Marketing Strategy is how you will measure your success. So, what revenue do you expect to generate after using your marketing budget? Yes, everyone dreams of making $100k in sales from spending $1,000, but it is not a realistic expectation.
Knowing your return on investment prevents overspending. Still, revenue is not the only end goal, as you need to think about your website traffic, followers, and brand awareness. Nailing all of these at an early stage leads to success later.
The First Step to Success is Creating a Marketing Plan
It takes hard work to create a successful yet profitable Shopify Marketing Strategy. When you want to create an achievable one, you will spend hours writing one.
The main thing to remember is that marketing is very unpredictable, so treat your marketing plan as a best-case scenario by planning realistic goals and strategies. But if you find all the above complicated, you can call for professional help to get your marketing plan off the ground.
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