Regardless of how long you have been in business, creating a great website should be the main focus of your digital marketing campaign. Having a website lets you attract visitors, convert them into paying customers, and develop brand awareness.
Still, your digital marketing efforts shouldn’t stop there. It’s important to make sure your website is easily visible to the right people. The best way to do that is through an effective search engine optimization or SEO strategy. If you want your website to stand out in the search results, consider these important tips to building your gameplan for search engine dominance:
- Set specific goals
What do you want your business to achieve? It’s easy to say that you want to secure the top spot in the search results, but you still need to know what happens next if ever your brand gets to the number one position. For this, you will need to come up with other targets to hit. Will you also focus on improving page speeds? Are you aiming to increase your conversion rate? Perhaps you want to increase the amount of time visitors spend on your website? Being specific with your goals helps you plan for long-term SEO success.
- Conduct an audit
After you have determined your SEO goals, you will have to conduct a site audit to see where your website stands in terms of searchability, relevance and efficiency. To run an audit, you need tools like SEMRush to analyze your webpages and see if there are any issues you need to fix. Along the way, you can look for areas that should be improved. Common issues that need fixing include broken links, duplicate content, as well as issues with meta-data. From there you can come up with a checklist of the things you need to do to rank your website.
- Come up with a content plan
Along with fixing technical problems, you need to spend time coming up with great content that’s bound to engage and convert visitors as well as improve domain authority. This requires brainstorming for blog ideas, diversifying your content arsenal, and ensuring that your messages are relevant and valuable to your target audience. You will also need to update your keyword list with high-value search terms and build links on authority sites. There is a lot more to consider when it comes to creating great content for your website, but it’s always best to focus on creating content that your audience will truly care about.
- Monitor your performance
Implementing your SEO strategy is only the beginning. You need to keep tabs on your website analytics to see if the optimizations you made are producing the numbers you wanted. From these, you can determine if your strategy needs to be calibrated or if you need to discard changes that aren’t actually helping your website rank.
Without an SEO strategy, your website won’t support your business no matter how well-crafted it is. Keep these tips in mind and secure firm footing in the search engine results pages.