For a small business owner, there is no holiday like Small Business Saturday. Also, it is a holiday for those addicted to discounts, promo codes, and sales in general. No one can resist a good offer. And another thing is that people do not feel bad about spending their money on SBS because they know they are helping small local businesses. So in a way, they are spending for a good cause.
That is why you have to take advantage of that occasion to gain more customers and increase your profits. Small Business Saturday occurs only once a year, on the last Saturday in November. So you have a full year to come up with a strategy that is going to bring you more customers. If you are new to this and do not know how to start, do not worry, we have some ideas that will help you achieve your goals.
Create Effective Signage
Although many people know about this day, it is always better to remind them on time, to give them some time to prepare and plan their shopping. Hence, you should start informing your potential customers about the offers you are about to release. Create special signage just for that occasion, weeks in advance, and start your campaign. Custom cut metal business signs are a great way to draw the attention of people passing by your shop. In case you do not have a brick-and-mortar store, you can still rely on outdoor signage such as posters, or promote your business solely online.
Start an Email Campaign
One year is enough time to collect as many email addresses from your customers, so you can keep them up-to-date with the latest offers and promotions. Emails are a great way to stay in touch with your customers and send them the newest information from time to time, especially when shopping days like Small Business Saturday are approaching. Send your loyal customers a “thank you” note, and offer them a certain discount during that day. It will help if you put an accent that this is an opportunity they should not miss, that the deals are valid only for one day, etc, so people can get a sense of urgency which will encourage them to shop. Because who doesn’t like to save money while shopping for their favorite items.
Promote Your Business on Social Media
Social media platforms are another area you need to cover in order to have a successful Small Business Saturday. You can start your campaign one month ahead, by posting small hints of products or services that will be on a certain discount. As the date approaches, reveal more and more details about the deals you will offer. Make sure you have listed all the information, date, working hours, location, discount or a special offer, etc. You can also create an event and keep people up to date with all the things you plan for that day. Sponsored posts can help you reach a broad range of potential customers but use them carefully.
Organize a Giveaway
Giveaways are an excellent opportunity to gain more followers, customers, and gather their emails. It will also warm them up for the upcoming Small Business Saturday. People love free stuff, so no matter what you are offering, we are sure there will be enough candidates. However, since this is a chance to let new people find out about you, we advise you to gift something that is unique to your business, because it will make you stand out from the competition. Do not forget to add one request that will require people to share your post, or to tag someone else. You can also offer small gifts to the first 20 people who make a purchase. The options are endless, and it is up to you to come up with the best one that will suit the profile of your customers.
Share Your Story
Small Business Saturday is different because the focus is not on the large retail stores and successful brands, but instead, on small, local businesses that are trying to find their spot under the sun. One excellent way that will help you form a community is to share the story about your business. People like to hear raw stories, how family-run business works, or how a young couple is trying to do something innovative and help the community, etc. Small businesses are more than a brand, they have the chance to really create a bond with their customers, and that is their main advantage. You can share your story through signage, emails, social media posts, etc. It is up to you, just keep it real, and your customers will know how to appreciate it.
Small Business Saturday, an Opportunity You Cannot Miss
Do not be afraid of either failure or success; opportunities like these are a chance to learn and grow. By following these tips and paying attention to the feedback you are getting from your customers, as well as the numbers, you will be able to get a clear picture of who your target group of customers is, and what they need.
Laura Baird is the daughter of a crafty artist who is an illustrator. During her childhood, she loved watching her father crafting custom metal signs and sculptures. As she grew up with love and passion for custom signages Laura likes sharing her techniques by writing some blogs on how to come up with better signages and how it helps businesses in building brands.