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Everyone wants to make money online. Being a digital nomad is a dream for many people. They’re attracted to the freedom that the lifestyle provides. All you need is a laptop and internet connection and you can make a living.

However, the job isn’t as easy as it seems. It does require real work. If you want to be successful, here’s what you can do.

Improve Customer Experience

If navigating your website or app is a hassle, your customers will simply move on. They don’t have the patience to deal with slow load times or confusing setups. In addition to having a great design, you can improve your customer experience by focusing on product merchandising. This allows you to create a personalized web visit for each customer. People browsing your site from Canada who’ve indicated that they wear size seven shoes, for instance, will see different products and prices than a U.K. visitor who is a size 10. This personalization leads to a higher conversion rate.

Diversify

Your income will be stronger if it isn’t dependent on one source. If you have a typical job, this is less worrisome. Jobs come with protections. You can receive unemployment if you’re laid off. Working for yourself if an entirely different ballgame. You might have to undergo lean periods. Your income will never be certain. These risks are easier to live with if you have multiple income streams. Set up multiple e-commerce sites. Work on getting multiple freelance projects. If one of your options fails, you won’t be at risk of ruin.

Use Video

It doesn’t matter what you’re doing. If you’re trying to make money online, videos can help. You can make a video highlighting yourself if you’re a freelancer or an artist. Or you can make a video highlighting your products if you have a typical e-commerce site. People relate to videos. You and your brand will appear more human if you use a lot of videos.

Create Content

Flood your site with content. It’s impossible to have too much. You can always trim it. And you can control what the customer sees. So you don’t have to worry about overwhelming your customers. Instead, focus on pleasing your customer base and attracting new people. To do this, you need to upload a steady supply of great content. If you don’t, the search engines won’t prioritize you. Your brand won’t become a recognized expert in your industry.

 

If you’re struggling to create new content, hire an expert. A blogger, a videographer, a social media consultant.

 

Use Interesting Promotions

 

In the age of the internet, great promotions are huge. You can go viral if you’re customers are pleased enough. A good promotion attracts attention either because it’s unique and creative or because it actually offers customers a good value. Good deals are hard to pass up when you’re shopping. To make sure you don’t end up losing money in the end, try to entice your customers to come back again and pay the full price. For example, if you have a subscription service, you can offer customers a free week or month. If your service is valuable, many people will continue their subscription after the free period ends.

 

Promote

 

Online advertising is critical. If you don’t promote yourself and your brand, no one will ever hear from you. Organic traffic likely isn’t enough. There’s too much competition. You need to convince people that your brand is the one that they need to do business with. Facebook advertising, Pay-per-click advertising, etc., can have huge returns.

 

Your advertising strategy should be fluid. The best ideas are industry-specific. You should develop your brand’s voice before you invest heavily in marketing. That way, you’ll sound consistent.

 

Engage

 

It’s easier than ever to engage with your customers. Using social media, you can talk to them directly. These conversations are huge. You can convert someone into a diehard, lifelong fan if you engage with them directly. For some brands, this means being irreverent or funny. This works best for brands selling inexpensive products. A mysterious, seductive voice, meanwhile, might be more suited for a new perfume.

 

If someone calls your brand out directly on social media, you should try to respond as often as you can. Other people see the conversation.

 

Building an online empire takes serious time and dedication. However, it’s not an impossible goal. You can achieve success if you follow a clear plan and stay focused on your goal.

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