Companies are leveraging video production to tell their story concisely and to humanize their brand. Corporate video production is a fun way of showcasing your business and create brand awareness. A quality video production can help you connect with clients, partners, and your employees effectively. But, unfortunately, not many organizations get it right. Since more businesses are beginning to look for unique ways to improve their corporate video production, we decided to put together our top 6 tips for you.
- Be specific
When creating a corporate video, always be specific about the message you are trying to send. Create a concise message to communicate effectively with your audience. Trying to send many messages in the video could result in a missed opportunity.
To test how specific the message is, you can get another person to interact with the content and ask them to tell you the message they get. This way, you can establish if you have been able to communicate effectively.
- Hire a professional
There are no shortcuts to creating the perfect corporate video. Hiring a video production professional is vital. They are skilled and have experience creating compelling content. They will give you insights into how to package your message, aesthetics, and other elements of the production process.
- Know your audience
You are less likely to produce a corporate video that appeals to the target audience if you don’t understand them. So define your target audience, and highlight what they like to identify how best to communicate with them.
Create a persona using your audience’s backstory and use it to produce the video.
- Produce corporate videos that show instead of telling
Video production will be more effective if you focus on what your products can do instead of telling them. Consumers are visual and will understand what your product does better through demonstration.
More so, they will be more attentive to your videos if they are showing instead of narrating.
- Use the right tools
If you want high-quality and engaging videos, use the right tools. Videos with amateur lighting, poor sound, and bad editing will put the viewers off.
Ensure the right software, sound and light equipment, and a good camera are used for production. Alternatively, you can outsource the task to a professional as they are usually well-equipped.
Poor-quality videos are not only unengaging, but they can also send the wrong message about your brand.
- Keep the videos short
If you want to keep the viewers interested throughout the video, keep it short. Most corporates produce videos that are not longer than two minutes. The trick is to ensure you send out your main message within the shortest time.
Many businesses are leveraging corporate videos for their marketing campaigns. But, unfortunately, only a few of them can get it right.
Hiring professional services for video production and using the right tool will result in high-quality corporate videos.
It is also essential to keep your message specific and the videos short. Nothing can stop you from taking your corporate video production to the next level with the tips above.