Did you realize 72 percent of American consumers claim product packaging influences their purchasing decisions? Some business owners put all of their focus into developing great products, which can cause problems when it comes to packaging these goods. Ignoring the need for great product packaging can lead to a business owner losing lots of potential customers.
Learning how to package a product is more complicated than you probably think. Even the slightest product packaging misstep can lead to disastrous consequences. This is why you need to take time to consider a variety of factors, like your demographics and buyer sensibilities, before choosing to package for your product.
The following are some of the things you should consider when attempting to properly package the products your company sells.
Choosing the Right Packaging Materials
The first thing you need to realize about product packaging is that there is no such thing as a one size fits all solution. Every product will have a unique set of needs when it comes to the packaging. One of the main things you have to decide on when choosing product packaging is the materials being used.
If your product has an expiration date on it, the materials used should provide maximum freshness. For instance, if you sell food-related items, vacuum sealing the packages may be necessary. Creating this vacuum seal will allow you to provide consumers with the freshness they crave.
Not only will the materials you choose for packaging need to be functional, but they also need appeal. Rushing through the selection of product packaging materials is a horrible idea. With the assistance of reputable product packaging professionals, making this difficult decision will be a bit easier.
The Durability Factor
Most business owners dream of being able to ship their products all over the world. If you are going to be shipping your products to various locations, you need to make sure your product packaging design can weather the trip. Often times, business owners skimp on the quality of their packaging to save money.
While this may seem like a great way to cut costs, it will usually backfire in spectacular fashion. Cheaper product packaging will be flimsy. This means your product may arrive at a supplier damaged or looking a bit worn.
Rather than dealing with the problems this can cause, focus on using the best possible materials for your packaging. The increased cost of this packaging will pay off in the long run due to how durable it will be. Higher-quality packaging can also help you make a better impression on potential customers.
Where Are You Selling the Product?
Before you begin the process of designing packaging for your product, there are some key pieces of information you need. Figuring out where you will sell the product in question is very important.
Products that will be sold in brick and mortar stores will need to have an eye-catching and original design. Focusing on packaging originality can help your product attract attention when putting it alongside a competitor’s item. When designing the packaging for products that will be sold in physical stores, you should also consider how the consumer will interact with it.
Products that are exclusively sold online will need to feature packaging that is easy to photograph. The main goal of this packaging should be to convey the main features it has at a glance. During the packaging prototype phase, take a few photographs of the design to see how it looks to ensure you are on the right track.
Take a Look at a Competitor’s Packaging
Finding the perfect packaging for your product is challenging. Trying to come up with this design will be hard if you ignore the competition. Taking a look at what a competitor has done with their packaging can give you the motivation needed to design your own package.
When looking at the competitor’s packaging, make a list of things they got right, as well as what can be improved on. With this information, you can start the process of developing your own packaging.
Your packaging needs to be in stark contrast to your competitors. Focusing on the creation of unique packaging can help you entice consumers into buying your product.
Avoid Making the Product Packaging Too Overwhelming
Making your product packaging informative is essential. However, there is a fine line between informative and overwhelming. Putting too much information no the packaging can lead to the consumer missing your message.
Limiting the amount of text is just the first step in creating great packaging. You will also need to focus on using fonts that are appealing and not overpowering.
When developing the text for your packaging, make sure it is reflective of your brand. The text needs to be honest and cohesive. Developing the text on your packaging is a job best left to professionals.
Experienced Professionals can Show You How To Package a Product
If you limited to no experience with designing and making product packaging, working with professionals is essential. These professionals can bring your vision of the perfect packaging to life.
Before hiring a company to do this work, take a look at their portfolio. With the help of this packaging service, you can make your product more appealing to the consumer.
Don’t Rush the Product Packaging Design Process
Some business owners think that learning how to package a product is an overnight process. In reality, the process of designing and making product packaging is time-consuming. Rushing through this process will lead to lots of mistakes being made.
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