We cannot deny the fact that 2020 was a difficult year for most businesses. However, now is the opportunity for us all to look forward, rather than looking back. Here are some ideas for revitalizing your company in 2021:
Digitize your business
There is only one palace to begin when it comes to moving your business forward in 2021, and this is by ensuring that your company is digitized. This does not mean implementing technology purely for the sake of it, though. You need to make sure that the technology you select is actually going to move your company forward. For example, if you have a trucking business, you may want to look into the likes of contactless e-ticketing for trucking fleets. If you have a remote workforce, you may want to look into collaboration tools. Make sure that the solution makes sense for you!
Make sure your booking process is efficient
The typical booking process is far too complicated, segmented, and lengthy. Take booking an appointment with a therapist as a prime example. You dial their number; it rings out, no doubt because they are in a session with someone else. You repeat the process until you eventually get through. You settle on a time and date you’re not over the moon with, but the first two options they suggested were wholly unsuitable so you felt like you had no other choice. They are based miles away, and you’re not even sure you’re going to use their service repeatedly. Surely a video appointment would have been much better? In the end, you cancel the appointment. Business lost!
This isn’t just an issue experienced with therapists, it radiates across all industries, from booking a nutritionist or a tutor, to attempting to get in touch with an oil and gas expert or a fertility specialist. And, it doesn’t only impact the consumer, but YOU the provider too.
You miss out on customers because people are fed up with trying to book an appointment. A lack of clear availability results in slots that are unnecessarily free of bookings. Plus, the shoe ends up on the other foot when trying to get in touch with clients about payment. Of course, this all has a negative impact on your profits. Therefore, one thing you can definitely do to improve your business in 2021 is re-assess the way you take bookings.
Consider how COVID-19 has changed your consumer base
Last but not least, we cannot ignore the impact that the pandemic has had on people around the world. You need to consider how this has impacted your consumer base and what you can do to make sure that your service helps your customers and is relevant considering the times. This could be anything from embracing online shopping to thinking about how you can adapt your offering in light of social distancing.
So there you have it: three different ideas to help you to revitalize your business in 2021! We hope that it is a profitable and fruitful year for you.