When people think of marketing strategies, they tend to think of outbound strategies like online adverts, sales calls and billboards. These outbound marketing strategies are designed to ‘push’ a message out to your audience. Inbound marketing is instead designed to ‘pull’ in members of your audience who are already searching for your product or service. It is a less invasive form of marketing and is becoming increasingly favoured by marketers. But just what are some examples of inbound marketing strategies? Below are a few examples to consider.
Start a blog on your website
Blog posts are a great SEO tool for boosting traffic to your website. By delving into subjects that your audience are interested in, you can attract new visitors – some of whom may convert into customers. A blog is an opportunity to show off your expertise and a great way to increase your search engine rankings by targeting keywords and by keeping your site constantly fresh with new content. You can write these blog posts yourself or hire copywriters to create content for you.
Improve your website keyword strategy
Targeting certain keywords on your website can boost your site’s search rankings whenever people search for those terms. This can increase the amount of traffic you get – and the amount of leads. In order to select the right keywords, it’s important to do some keyword research. An SEO company can help to select the right keywords. Alternatively, there are online keyword research tools you can use that can help you find popular search terms to target.
Tap into trending topics on social media
Many social media sites have a search function. By using certain keywords in your social media posts, it’s possible to target users who may be searching for these terms. The likes of Instagram uses hashtags to label posts – by using certain hashtags, you can help people to stumble across your social media posts. There are tools that allow you to see which terms and hashtags are trending.
Write an ebook
Writing an ebook could be a way to establish yourself as an expert in your field. By writing about an industry-related subject in detail, you can attract readers who are interested in this subject. By showing off your expertise, you will gain the trust of potential customers and potentially generate more business. You can even make some money by selling your ebook (although allowing people to download your ebook for free could encourage more readers).
Publish explainer videos on YouTube
Explainer videos are another form of inbound marketing that involve providing information on subjects via video. They can gain the trust of potential consumers and help you to generate customers. Explainer videos can take the form of an animation or a live video. It’s worth hiring a video production company to help you produce a high quality video. When coming up with a title for these videos, tap into the right keywords in order to help your target audience find your video when searching it on YouTube.