The number of people who are becoming active users of various social media networking channels for whatever personal reason continues to grow in leaps and bounds. Experts in the field of online marketing say this trend shows no sign of slowing down shortly. In fact, prominent marketers and ambitious business owners to go out of their way to make it an integral part of their overall digital marketing strategy. This is the only viable way they are going to gain the competitive edge in this marketplace.
Benefits of using Instagram to increase online traffic to your business website
Experts specializing in this field say trends, fashions and preferences of the consumers in the marketplace are continuously changing. It is becoming increasingly difficult for marketers to keep track of them using traditional methods in the digital age. Having a viable presence for their businesses on various social media networking platforms especially Instagram can help them to overcome this obstacle. They point to the following three significant benefits of using Instagram to increase organic traffic to your business website:
- It is a visual social media application
Most social media networking platforms on the internet allow their subscribers to interact with the people they know using text content and links. On the other hand, Instagram stands out among the crowd because it allows its users to upload eye-catching snapshots and videos. For most online marketers this is a more efficient way to engage with members of their target audience when comes to promoting their brand products or services in the marketplace. To get more information on this aspect, you just need to visit and browse Gramista on the internet.
- Engagement rates are much higher in comparison to other platforms
Studies show entrepreneurs who take the initiative to use Instagram to promote their brand products or services in the market are in a better position to engage their target audience. Experts point out that online marketers who take advantage of this social media networking platform have a 4.21% greater chance of interacting with their customers. This should give you enough reason to ensure your business has a viable presence on this popular photo-sharing networking channel.
- Ideal platform for building the brand image of your products and organization
Most online marketers find out sooner or later that they cannot add links to the posts they upload using this social media networking platform. They may wrongly assume that this may turn out to be a disadvantage when it comes increasing organic traffic to their business websites. However, users of this networking channel know you are not pushing selling the brand products you are offering them in the market. For this reason, they are more likely to follow your business organization and try out what you are offering them. This provides you an ideal platform to build your brand in the market and increase web traffic to your site.
Instagram is one of the most popular social media networking channels on the internet today. It already has more than 800 million active subscribers who are ardent shoppers. To need to tap into this market to ensure your business organization stand out and to increase online traffic to the business website. It could turn out to be a win-win situation for you.
Author Bio: Harry Frank is a web developer and social media specialist who recommends the use of Gramista for regular and scheduled posts on Instagram for better inbound traffic and sales.