Is Your Bounce Rate Killing Your Business?

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If consumers are visiting your website and not sticking around to browse, that’s called ‘bouncing.’ Having a high bounce rate means that there is something wrong with your website, and low sales figures and a lack of brand loyalty will reflect this. Knowing just why your bounce rate is high is the first step to finding options to tackle the problem. If your calls-to-action aren’t working and you can’t work out where you’re going wrong, then a rising bounce rate can become very frustrating. However, knowing the basic reasons for disproportionately high figures is the first step to addressing the issues. If your bounce rate is a cause for concern, then these key factors could be the reason.

 

Your content: One of the major reasons for a high bounce rate is down to a lack of quality content. Your content marketing strategy should be the foundation of your growth plans, and that means providing value. Consumers visit websites because they want something. It could be a new product, or it could be information, and knowing what your customers are looking for is the key to providing the content that will resonate with them. It can be a challenge, which is why it’s often advisable to find a dedicated professional who can work with your business to fine-tune your digital marketing strategy and ensure that your website is functioning correctly. Use a UK digital search agency who will be able to provide insights that you may not have recognized. Content is the most important element of your website, so always ensure that it has both quality and value.

 

The UX Disruption: The best user experience is the one that is both seamless and natural. You want those visiting your site to be able to click from link to link with minimal disruption. For every disruption or obstacle to their browsing, you open yourself up to customers quickly leaving your site. Pop-ups are one of the main disruptors to website functionality and a seamless UX. Pop-ups are a double-edged sword. On the one hand, they are great for building email lists, but when 75% of online consumers say that they find pop-ups frustrating, it seems clear that you should focus on active avoidance of them. The current trend seems to be drifting away from pop-ups, but there are still some digital marketers who swear by them. Whether you opt for their use or not, you need to always ensure that they are prompted at the right time and in the right place. The fewer obstacles you put in the way of the customer experience, the lower your bounce rate will be.

 

Making your website device friendly: The modern consumer has a wide variety of options when it comes to online browsing, and your website needs to be able to cope with the different requirements of each. From PCs to laptops, smartphones to tablets, your website needs to be fully optimized and flawless regardless of how it is being viewed. Do a mobile-friendly test to assess how your website looks on a mobile phone. If it is not looking good, or you are losing elements of the seamless consumer experience, then there’s a good chance that your bounce rate is going to continue reflecting that. Mobile users are looking for immediacy, and whether that’s a product or the answer to a question, if their needs are not met immediately, they will leave and find a website that does.

 

 

The longer that you can keep a customer on your website, the more your business will benefit. From brand loyalty to better conversion rates, build a better business with a focus on minimizing your bounce rate. Your bottom line will be reflective of your changes, and your bounce rate will drop.