Kevin Price, Host of the Price of Business on Business Talk 1110 AM KTEK (on Bloomberg’s home in Houston) recently interviewed Joe Chandler.
About the interviewee
Joe started his career in the US Navy as a Nuclear Power Operator, then left to work in one of the world’s largest consumer electronics conglomerates, Sony, as part of both consumer and business marketing departments. Joe has an MBA – Marketing and BS – Business Administration. Joe’s experience spans both corporate and small business marketing. Joe joined Internet Marketing Images in 2011. With such a broad experience, Joe brings an understanding of business, programs management and marketing that is unmatched.
Joe’s Hobbies include: Time with God, family, Historical Studies, Football, and Baseball.
Joe is currently writing a book!
Favorite Quote: “Trust, but Verify” – Ronald Reagan
Tell me about your firm (number of employees, location, type of companies you work with, etc.).
Number of employees: 6
Location: McKinney Texas and North Carolina
We work with small to large companies who want to grow their business and enhance their online image.
What type and size of companies do you have as clients?
Our client base covers all sizes and type. We have several small startup companies up to a Football Team and Doctors.
What comes to mind when you see this topic?
As the VP of the company, I think of the challenges associated with running a business and the associated challenges of reaching the decision maker within the targeted company.
What are the best practices when it comes to this issue?
Network, network, network. Look for unique and memorable ways to connect to the CEO of the targeted company. In our business, we look for ways to attract them to our website and our business via the internet. We look for the words and phrases they typically use when searching. All content is driven to initiate contact and inform. To reach out to them directly requires strategy and a complete network which I often use is LinkedIn. People I know and trust can refer my company to the CEO and intiate contact. If that does not work, I look to find other strategies gleamed from their LinkedIn profile for inspiration.