Kevin Price, Host of the Price of Business on Business Talk 1110 AM KTEK (on Bloomberg’s home in Houston) recently interviewed Josh Otten. Here’s that interview
About the interviewee
Josh Otten, co-founder, managing partner and CEO of Screenpush International, one of the fastest growing digital and social marketing firms in Los Angeles.
As Managing Partner, Co-Founder, and company CEO, Josh Otten uses his 13 years of experience in online and offline marketing to shape Screenpush’s overall digital strategy and company vision. Josh brings in-depth experience in content creation and strategy, and also a high level of technological savvy coupled with a firm commitment to creating engaging brand experiences for Screenpush’s clients. Josh’s work in original content creation inspires and informs his philosophy that while content is king, technology is the castle. As CEO, Josh’s expertise in client relationship management and business development, along with his organizational and operational oversight, are vital to Screenpush’s continuing success. His insightful perspective on content strategy, distribution and syndication, in relation to how it drives consumer engagement, are fundamental to Screenpush’s vision, as well as to ensuring that all agency clients receive a tangible ROI.
Tell me about your firm (number of employees, location, type of companies you work with, etc.).
Screenpush International is a boutique digital marketing agency based in Los Angeles that specializes in helping brands connect with their audiences in the digital space and beyond. With about 20 full-time employees, and offices in North America and France, Screenpush’s talented team of marketers, designers, strategists, creatives, social media experts, and techies has more than 50 years combined experience in advertising, marketing, design, technology, editorial, sales, business development, and CRM.
What type and size of companies do you have as clients?
We remain flexible, taking on projects that inspire us, and have worked with such companies as Kia Motors, Universal Studios Home Entertainment and Simon & Schuster, as well as with agency partners, Fortune 500 brands, and small-to-medium sized business in creating original marketing and technology solutions. We also work with startups and newer entrepreneurial endeavors at the launching stage.
What comes to mind when you see this topic “Social Media: The Good, the Bad, and the Ugly in Business?”
The Good – Social media allows businesses to bypass the traditional “middle men” and speak directly to their target audiences on an individual level, even if that audience is quite large. This is unprecedented in the history of marketing.
The Bad – Poor targeting and thoughtless messaging leads to spam and a negative view of marketing and social media as a whole.
The Ugly – Many people entirely misuse social media, treating it as a social scoring system, and this leads to poor content and fatigue with social media as a whole for everyone!
What are the best practices when it comes to this issue?
As mentioned in “The Good” above, individual targeting is the sweet spot of modern marketing. Utilizing the proper tools and channels, marketing should be catered to specific audiences, often down to the individual level, so that messaging and content are truly relevant to the audience. The days of yelling your message in a crowded room are over, and this is for the better, but it does require proper use of the tools available and good, well-thought-out messaging.