Karin Hurt – How to Get the Attention of C-Level Individuals


Kevin Price, Host of the Price of Business on Business Talk 1110 AM KTEK (on Bloomberg’s home in Houston) recently interviewed Karin Hurt.

About the interviewee

Karin Hurt is an experienced executive, speaker and writer, a former Fortune 15 executive and CEO of Let’s Grow Leaders. Her award winning blog has attracted a highly interactive international following.  She was recently named as a top 100 thought leader in trustworthy business behavior, named 2013 “Multiplier of the Year,” and ranked 17th in the most socially shared leadership blogs. Karin is the author of “Overcoming an Imperfect Boss,” available now on Amazon. Visit her at www.letsgrowleaders.com.

Tell me about your firm (number of employees, location, type of companies you work with, etc.). 

I spent the last 2 decades at Verizon. My latest role was Executive Director of the strategic partnership channel, managing all our Verizon Wireless’ outsourced call center relationships. I interfaced with the C-level of several companies as the client.

Now the tables have turned and I’m an entrepreneur running my own leadership consulting firm dedicated to giving companies a competitive edge by growing exceptional frontline leaders.

Tell us about what you see as the challenge in reaching C-Level individuals today?

The biggest challenge is the massive information overload coming at the C-level exec. It’s become too easy for junk to get through, that the important messages may be overlooked.

What mistake do businesses make when it comes to reaching such individuals?

The biggest mistake is selling too soon. Start with generosity and helping. Build a relationship first then the conversation will naturally evolve to how else you can help.

Why is it important for your firm to have a relationship with C-Level executives?

You want to be tied in at the strategic level to ensure what your offering is aligned with the bigger picture. Also, the C-level exec will help open doors and introduce you to other key players who can help. A trickle down referral always works better than one trying to swim up stream.

Also C-Level execs are well networked. Do great work with one company and the referrals will flow.

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