Kevin Price, Host of the Price of Business on Business Talk 1110 AM KTEK (on Bloomberg’s home in Houston) recently interviewed Katie Mayberry.
About the interviewee
Katie Mayberry is Principal at Spyglass Digital (spyglassdigital.com). Katie has worked with enterprise clients in the health care, real estate, legal, and education industries among other industries, managing digital marketing campaigns with particular emphasis on content and social media marketing.
Katie also has a background in nonprofit management and has a “bootstrapping” and “crowdsourcing” mindset as a result. She believes in achieving big returns from small investments and grass-root endeavors organically creating large fan bases.
Tell me about your firm (number of employees, location, type of companies you work with, etc.).
Our firm just recently branched off from our former agency. We have two Principal partners and a few part time and contract employees.
What type and size of companies do you have as clients?
We focus on mid-sized businesses but have experience with enterprise level and startup businesses. With our agency background we’ve worked with a number of industries: healthcare, legal, real estate, education, fashion, etc.
What comes to mind when you see this topic?
It’s surprising how many companies either do not utilize social media at all, or do not utilize it more strategically. The conversation is already happening so it’s important to make sure your brand is participating to help shape the market’s impression of you.
What are the best practices when it comes to this issue?
Remember that social media is made up of people. So interact on a personal level. Connect with individuals and they will connect with you. Don’t just “shout” at them, i.e. only broadcast your own content. And don’t ignore them. If they comment on your posts, write back. People don’t want to talk to bots, they want to talk to other humans.