2017 has been a great year for East Coast Loyalty, snagging up one gold Dotcomm Award for exceptional website design and creativity and two Marcom Awards, one being platinum for digital media, social media & Facebook site development and gold for their pro bono work on the American V.O.W. Foundation website design.
There is no denying ECL is on a winning streak and at its full potential when it comes to success and reputation. It seems they have the marketing world down pat and with finding ways to partner with some of the biggest corporations like Valpak SI to having their own radio talk show on BizTalk Radio the (Price of Business), they are insuring their brand is cemented.
Angelo Zammit co-founder of ECL says in an interview, “My business partner Ami Pancholi and I wanted to make sure you knew our brand just by looking at the logo, without ever putting a name on it. Hence the reason we changed it from East Coast Loyalty to ECL. Think about it, if I show you the Nike check symbol, you know its Nike without thought. Same thing with Monster Energy Drink, Three crazy green lines tell you exactly who the maker is, that’s what our goal was and still is. We have a lot more work to do and we are extremely humbled by all the support but we must keep our eye on the prize, our merchants and their customers are what make us who we are, without them we are simply an idea. We need small businesses even more than we need corporations; although both are a necessity the small business owner is what keeps the economy strong and alive. Helping each and every one of them succeed in growing their business helps to employ hundreds of families who need jobs to feed their children and provide a roof over their heads, well that is the greatest trophy of all!
It is amazing to see what was once a homeless couple living out of their car, rise to the level of success they have come to and do it with humbleness and class. You can see it within them both, every word is genuine and they truly believe and mean every word that comes out of their mouths. This is more than a story about a multi award winning marketing agency; it’s a true story of the pursuit to happiness.