Marketing is that one area that can suck up a lot of money and not produce results. If not done correctly, you and your business could be coming off in a poor light, with disastrous consequences.
The online space is forever expanding, and this presents exciting new growth opportunities. Whether you’re a marketing pro or a social media newbie, it’s an area you need to look at very meticulously. The internet is where you’ll find the biggest audience on the planet, and this article will run you through some very quick online tips.
Online marketing can get overwhelming at times…
Automatic messaging
Depending on the growth of your online social media pages, you may not be able to keep up with all your new followers. Whether they’re trickling in by the day or by the second, it can be a good idea to make each one of them feel appreciated.
You can do this, using an auto-messaging tool. You may have an exciting offer to let your customers know about, or an upcoming competition. An automatic message can be tailored however you see fit, and every new social media follower will receive one. It’s a valuable way to make each customer feel appreciated, and cuts down on your internet time significantly.
Build a marketing team
No matter the size of your business, prioritizing marketing is essential. You might feel like you can do it all yourself, but in reality, it needs undivided focus. Within your business, build a special team that focuses on branding, social media and online persona. While it can be tough to juggle the needs of a business with extra operations, like marketing, there is some outside help you could utilize.
A service like leadfox can give you an all-in-one solution, so you aren’t doing loads of tiny things yourself. You have a business to run, so sometimes you’ll need to outsource some work! In addition to this, don’t be afraid to visit forums and chat rooms, to see what people think of you and your brand.
Ask questions that may provoke a negative answer, to see where you need to improve. It’s impossible for you to objectively look at your brand, so ask for an outside opinion.
Post to Instagram and Pinterest
This step is essential if you are selling a product. Many people will want to see high-res pictures of stuff they’re going to purchase, so show off your kit! Post good-looking photographs of your products for people to like and share. A picture is worth a thousand words, so don’t just let text do the talking.
Whether you sell food, dresses or rent out venues, pictures are key. Take some from every angle, to give consumers a detailed look at everything. If you’re up-front with people, they’ll have more respect for you. Showing off your product in detail can be a sign to customers that you have confidence in what you’re selling.
Create a company blog
Blogging frequently is a way to engage web users with relevant content. Time your blog posts to coincide with a big news event, or pop-culture phenomenon. People love to stay up to date with everything, so give them another angle on the news!
A blog can also complement your product pictures nicely. Give people an accurate description of your services and goods, to instill faith in them. Also, optimize your content with simple SEO best practices for maximum efficiency.
So, whether you’re a start-up or a force to be reckoned with, you can always use a push in the right direction. Don’t neglect your online presence; it can be a gateway to that successful business, and can make you more effective than ever. Thanks for reading!
