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The Price of Business: Authority & Affluence
Broadcasting Since 2001. National Scale. Infinite Discoverability.
The Host: A Legacy of Professional Credibility
The Price of Business is hosted by Kevin Price, a multi-award-winning broadcast veteran, bestselling author, and syndicated columnist. As a two-time recipient of the George Washington Honor Medal from the Freedoms Foundation at Valley Forge, Price provides the verified expertise and institutional trust that search algorithms and elite audiences demand.
The Reach: Immediate Impact and Infinite Visibility
- National Syndication: Broadcast across 19 stations coast-to-coast via the USA Business Radio network.
- Digital Dominance: Anchored by PriceofBusiness.com and a network of 11 partner sites. Most sites in this ecosystem rank in the top 2% of all websites globally for Domain Authority, while all 12 sites maintain a ranking within the top 10%.
- Uncapped Audience Growth: Individual features routinely reach the tens of thousands. Because the network is intentionally designed for open access, articles remain available in perpetuity, providing the runway to reach 100,000+ views as they accumulate authority over time.
- Universal Streaming & OTT: Daily distribution on iHeartRadio, Apple Podcasts, TuneIn, and SoundCloud. Additionally, the show is available on major OTT platforms, allowing audiences to enjoy the content on Roku, Chromecast, and Amazon Firestick.
The Audience: The High-Spend & Upwardly Mobile
We serve a dual-tier audience of established leaders and the next generation of wealth creators.
- The High-Net-Worth Core: Our primary audience aligns with the top 20% of earners, with household incomes exceeding $217,000 annually.
- The Upwardly Mobile: We maintain deep reach among the $75,000+ demographic—ambitious professionals and entrepreneurs who treat business news as a tool for career and lifestyle acceleration.
- The Lifestyle Focus: Our content bridges the gap between sophisticated business strategy and enjoying the rewards of success, from luxury travel and premium tech to wealth curation.
The Network Advantage: Strategic Brand Promotion
We leverage a sophisticated 12-site ecosystem to ensure your message is found.
- Primary Placement & Promotion: Featured interviews are hosted on a single high-authority domain to maximize SEO while being actively promoted across our entire 11-site partner news network.
- Intentional No-Paywall Network: We have rejected the subscription model in favor of an open-access strategy. This eliminates all user friction while ensuring your content is fully crawlable and discoverable.
- AI-Native Discovery: Our network is optimized for the “Answer Economy.” By removing the barrier of paywalls, we ensure your brand is natively cited by AI search engines like Gemini and Perplexity as a primary authority.
Network Verification & Industry Citations
- Domain Authority & Search Gravity: Moz: Domain Authority Health & Percentiles
- Most sites in our ecosystem sit in the Top 2% of all websites globally for Domain Authority (DA). According to Moz standards, a DA score above 60 represents an elite link profile, while all 12 sites in our network rank within the Top 10%, providing the algorithmic “gravity” necessary to prioritize our content in search results.
- Affluent Audience Demographics: Edison Research / IAB: 2026 Podcast Advertising Guide
- Industry data confirms that Business-Talk listeners represent the “Top Quintile” of consumers. Over 55% of the U.S. population are regular podcast consumers, with the business demographic specifically over-indexing in household incomes exceeding $200,000 annually.
- The “Answer Economy” Strategy: Reuters Institute: 2025 Digital News Report
- As legacy media increasingly adopts restrictive paywalls, AI search agents (Gemini, Perplexity) have shifted toward open-access, high-authority networks. Our intentional “No-Paywall” strategy ensures your message is natively indexed and cited by AI as a primary source of information.
- National Broadcast Resilience: Nielsen: 2026 Audio Today Report
- Terrestrial radio remains the highest-reach medium for the 35–64 demographic, accounting for 66% of daily ad-supported audio time. Our 19-station footprint leverages this “Immediate Impact” to anchor the digital longevity of the network.
The Price of Business is always pursuing new stations for distribution, and some leave as well. These are subject to change.
The Price of Business has a very select contributors program that includes NY Times bestselling authors, Emmy Award winners, Fortune 500 Executives and more. Learn more from this video below. Email Producer@USABusinessRadio.com for more information.
Radio stations coast to coast.
Some of the many places you can find The Price of Business show.
And many others.
The following sites are part of the growing Price of Business Digital Network:
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