Eddie Yoon is the founder of EDDIEWOULDGROW, a think tank and advisory firm on growth inspired by Eddie Aikau, a Hawaiian big wave surfer, lifeguard and navigator whose courage and generosity inspired millions.
Prior to this he was a partner at The Cambridge Group, a strategy consulting firm that helps Fortune 500 CEOs drive growth by unlocking consumer demand. His two decades of growth strategy drove $5B of annual profitable growth in consumer packaged goods, durables, robotics and energy.
Eddie is one of the world’s experts on growth strategy, category growth/creation and superconsumers. He is the author of the acclaimed book, Superconsumers published by Harvard Business Press, and 40+ articles in HBR. Eddie is also a columnist at Inc. Magazine and a regular on Bloomberg Radio. He is a sought after speaker having been a keynote speaker in the US, Canada, Europe, Africa, Asia and Australia.