If your site has a low conversion rate, then there could be a couple of reasons for that. If you want to really turn things around, here are a few things that you can do to really help yourself.
Your Site Doesn’t make a Good First Impression
One reason why your site probably has a low conversion rate is because people don’t like what they see when they land on your site. Another reason might be because they can’t find the information that they need. If you find that you are getting traffic but no conversions, then you need to try and troubleshoot any design issues that you might be having. It may be that your site has poor navigation, or that you have poor filtering and sorting. At the end of the day, you don’t want to overwhelm your customers when they land on your site, but you don’t want them to not be able to find what they need either.
You Don’t Know your Target Market
One of the best ways for you to improve your conversion rate would be for you to think about your target customer. If you are not marketing to the right people, then there is a high chance that you will end up with a low conversion rate. There is a high chance that your sales will decline as well, and this is the last thing that you need. If you want to avoid this then try and pay attention to your online reviews and also try and understand who your target market is. Sometimes it really does help to go back to basics so that you can channel your sales more efficiently. If you want to get some additional help with that then you should certainly look into a salesforce consultant.
A Site that Isn’t Optimised
If your site is experiencing a large decline in terms of the conversion rate, then you need to look at your SEO. SEO really is all about optimising your content and even your website pages too. Google aims to show the most relevant content when people do a search, and if your pages aren’t showing up then there is a chance that your traffic is low as a result. If you want to stop this then you have to make sure that you hire a professional to go through your site.
Ignoring your Mobile Users
If a lot of business traffic is coming from your mobile users, then you have to make sure that you are looking after them properly. You need to make sure that you are giving those users the experience that they are looking for, and you also need to optimise your site for them too. If you don’t then there is a chance that they won’t be able to see your site in the best possible light and you may even find that they can’t see the checkout option either. This can have a huge impact on your conversion rate and you may even find that your sales suffer as a result.