Running The Show At Exhibitions

Smiling businessmen listening to young female during interview

There’s a lot that you can do in this day and age to promote your business and brand.


You can write stellar copy for your website to make the most of the keywords used on your website. You can use social media to connect with your audience. Of course, you can use power marketing to get your brand noticed in the areas where your customers are looking.


You shouldn’t ignore what the real world can offer to your business, though! From cafe based networking events and meeting new businesses to open up opportunities over a cup of cappuccino or you could go big and put your business on display with an exhibition – in front of the big crowds. That’s what we’ll focus on.


The first thing – choose the right place to exhibit. The internet gives you all the information you need to market to your target audience, so head to places to exhibit in places where your target market are at! If you head to the wrong event, you’ll just be wasting all your time and money when you could be at the right event making good connections. Make sure you do your research and make sure you find the right event for your business.


You’ve got to make it work with your target audience as well. You need to know who you need to rope in and how you’re going to do it. Find out who is attending the event and who is going to be there in general and find out how you can attract them or meet them. As always, conduct your research and know what you are going to do before you do it. It’s also important to make your business stand out at the exhibition. Get your promotion on point with flags, banners, stands and posters as well as business cards so your brand can be noticed and you can spread your message and let your product be known. Interactivity is a good thing to add to your exhibition as well to ensure people can get hands-on with your business or product. Let your product get noticed and ensure people know where they can find you outside of the exhibition.


Make sure you do everything you can do to combine marketing activities with the exhibition. When you’re at an event, you should mention it on your website, and Twitter feeds to ensure that you can capture the attention of your targeted audience. It’s also a good idea to interact with your target market at the event through social media to create more engagement. If you want to track your success at an event, offer exclusive deals or newsletters to attendees and you can track your impact by how many of these offers are taken up after the event has concluded.


If you and your business can find that events are a success for you based on the take up of your offers, you might think about doing it again – or if suitable – hosting your own event in the future!