Sandy Arons- What You Love and Hate about Cold Calling


Kevin Price, Host of the Price of Business on Business Talk 1110 AM KTEK (on Bloomberg’s home in Houston) recently interviewed Sandy Arons.

About the interviewee

Sandy Arons, President of Arons & Associates Divorce Planning. Sandy started her career in sales and was ranked within the top 10% of sales reps nationwide.  She then earned her MBA and began working in corporate America in the marketing departments of consumer giants including Johnston & Murphy (men’s shoes), Bridgestone Tire Company and Public Television.  She started her financial consulting firm, Arons & Associates in 2007.

Tell me about your firm (number of employees, location, type of companies you work with, etc.).

I have 4 part-time employees and have offices in Brentwood and Nashville, TN.  I work with law firms and their clients.

What type and size of companies do you have as clients?

I work mostly with law firms that range in size from 1 employee to 25.

Tell us what you love about the selling process?

If you work hard, you should meet sales quotas and can receive excellent

Many times you are working in the field and avoid the office politics.

I get frequent flyer miles or hotel points I can use in my personal life.

What I don’t love about sales:

You always have to be in a good mood and cheerful.

Working in the filed can get lonely. No water cooler chats.

If you are successful, management can raise your quota or change your territory (you have to start all over again).

Filling out expense reports is a drag.

Traveling can be a drag.

What do you do to make selling work for you?

I’ve been selling for a long time and I understand how to pace myself so I don’t get burned out.  Over the years, I’ve learned to work smarter, not necessarily harder.
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