Shereen Faltas- Who You Know or What You Know in Sales?


Kevin Price, Host of the Price of Business on Business Talk 1110 AM KTEK (on Bloomberg’s home in Houston) recently interviewed Shereen  Faltas. Here’s that interview

About the interviewee

Shereen  Faltas was born a creative type, and learned early on in her traditional Egyptian upbringing that she if she didn’t follow “THE RULES” she was a failure. So she got a degree, landed a job, and found herself utterly miserable at 24. She realized she wasn’t happy following other people’s rules, so she quit her master’s degree program and started doing stand-up comedy (scouted by E!, MTV, etc.). She soon recognized that instead of making people laugh, she felt most fulfilled when inspiring others. Shereen became certified in Neuro Linguistic Programming (NLP) and Life Coaching by the Institute of Professional Excellence in Coaching, and became the founder & CEO of a movement called Awaken The Rebel which helps people to stop settling for less and create an extraordinary life by their design. She lives in Venice beach with her husband Kenny and her awesome German Shepherd Rambo.

Tell me about your firm (number of employees, location, type of companies you work with, etc.).

Awaken The Rebel is a global business based in Venice Beach, California, with clients as far away as New Zealand and Bulgaria. All of our coaching programs are easily accessible via the internet, conference calls & Skype. Our in person events include a live annual event in Los Angeles called Awaken The Rebel Live, and an annual Rebel Retreat where we can connect in person. This year we went to Cancun, but we choose a different location ever year.

Since our clients are global, our contractors are too. We have about 10 contractors who contribute to the movement, all of which resonate with some piece of the “Rebel” movement, which makes us a passionate & dedicated team.

We serve individuals who want a life, relationship, or business they love; but also consult with companies who need support to build morale, happiness, and increased productivity in their teams.

What type and size of companies do you have as clients?

We have similar sized companies as our clients as they see what we are doing, and want to run a similar purpose based life style business.

What comes to mind when you see this topic?

This whole idea of “people don’t care how much you know until they know how much you care” has always been true, but with the internet and social media, it’s has made authenticity & sincerity a necessity. Since one bad yelp review or post on rip off report can destroy your business, we’re held to a higher standard.

In my own journey as and entrepreneur, I’ve paid coaches and mentors $10,000 + dollars only to realize  they cared more about their pocket books than my success. I vowed to never make any of my clients feel that way. I’d rather be over giving than leave anyone feeling like they were a commodity. There is nothing more valuable than a human life, a soul.

My purpose is to give, serve, and leave the world a better place, regardless of how much money it will make you or how many followers you may get.

What are the best practices when it comes to this issue?

Before you can be in touch with others you must first be in touch with yourself. That may sound “woo woo” for the left brain business heads out there, but it is the truth.

If a CEO is in touch with themselves (as I like to think that I am;) then they will care to be in touch with their team members. And if their team members feel appreciated and cared for it will be EASY for them to make your clients to feel the same. It’s a simple principle of leadership. What starts at the top trickles down, so my simple advice is for every CEO engage in leadership training, personal development courses, or to hire a life coach to support them.  It is not only a business game changer, but a life changer as well. Not only will their employees and contractors thank them, but their family will too.

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