Are you looking for faster market saturation and scalable face-to-face marketing campaigns to take your product or service to the next level? Is your business looking to acquire new consumer excitement in parts of the nation where you have yet to bring your company’s offering? Do you want more customers?
Suppose you answered yes to any of the above questions, it’s probably time for you to hire Smart Circle International, the country’s leading broker of outsourced sales. But before we release you into the wild, let Smart Circle University take you through a crash course on customer acquisition and how a campaign scaled just right for your company could be the most lucrative campaign of them all.
Welcome to Smart Circle University’s Customer Acquisition Made Easy course. It will teach you everything you need to know about customer acquisition as a strategy. You will also learn what makes a Smart circle customer acquisition campaign unique and successful with each client.
What Is Customer Acquisition?
A successful in-person sales campaign aims to acquire customers. Clients of Smart Circle have access to a nationwide network of independent sales companies that specialize in in-person sales. With Smart Circle, clients are connected with in-person sales experts to reach their customer acquisition goals.
Customer acquisition refers to a company’s actions to gather new customers for its brand. Customers are attracted to a successful customer acquisition strategy because they will get new business, become loyal, and increase profits. Acquisition starts at first contact with a new customer and —becomes a part of your ongoing retention strategy. From lead generation to activation and customer loyalty, customer acquisition covers every aspect of the customer journey, which is exactly why it only makes sense that Smart Circle would include customer acquisition campaigns to their client offering.
Yet, Smart Circle customer acquisition campaigns could never match one another in style or look. The team will create the intricacies of each acquisition campaign specifically for that client’s needs, so even though all clients may get a customer acquisition initiative, one will never look or feel like another.
Marketing vs. Acquisition
While marketing and acquisition initiatives might seem very similar in scope to the naked eye, the experts at Smart Circle know that these two campaigns must be their own as marketing and acquisition carry two very different goals.
While a face-to-face marketing campaign might seek to spread brand awareness and information about the client’s product or service, the customer acquisition campaign takes the marketing play a step further and calls the customer to take action. A proper action for any customer acquisition campaign might be signing up for the client’s services or simply purchasing the product.
Smart Circle knows marketing is a recognition driver, while in-person customer acquisition would focus more on creating revenue. One might equate acquisition more closely to sales than a simple marketing play.
Location, Location, Location
One of the most important factors in creating a salient in-person customer acquisition campaign is location, location, location. Why location? Smart Circle experts have collectively worked in this industry for decades. One thing they know about any successful campaign, be it face-to-face marketing, acquisition, or in-person sales, success can very much depend on whether or not you can locate your target consumer.
Personalizing the Acquisition
Conversational, in-person customer acquisition serves as the greatest advantage for clients that work with Smart Circle has over its competitors. These skills help capitalize on customer intent, scale personalized dealings with your consumers, and gain valuable data from customers directly.
Smart Circle also believes that personalizing the acquisition means developing a way that customers can visualize themselves in their space using the client’s product. Once a consumer can see themselves with the product in their home, the end of the journey is near.
Customer Acquisition Campaigns at Smart Circle
Smart Circle is the leading broker of outsourced sales. It has a history of researching and observing the consumer and creating a strategy to identify its target audience, create a thoughtful, customized campaign that offers smart location choices with a consistent traffic flow of more targeted consumers for the client.
That was Smart Circle University: Customer Acquisition Made Easy. If you wish to gather more information on customer acquisition strategy, visit smartcircle.com. You can also find them on Facebook and LinkedIn.
Please join us next time when Smart Circle University presents How to Create a Bulletproof Marketing Strategy.