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Identifying 3 Things that Can Hurt Your Brand

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Establishing a brand is difficult enough but maintaining it is even harder. You have put all the work in and you have been working...

How to Improve Your Brand’s Performance

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  Maybe you're a start-up or an established company that has recently gone through a rebranding exercise, or maybe you're a company in need of...

How Do You Protect Your Brand From Harm

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All small companies need to establish their reputations as a matter of urgency. It’s the key to creating a loyal customer following, differentiating who...

Avoidable Legal Mistakes to Know When Starting a Business

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Starting a new business is certainly not easy. The pressure associated with starting a new venture can be overwhelming and can lead to poor...

How to Have a Successful Small Business Saturday

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For a small business owner, there is no holiday like Small Business Saturday. Also, it is a holiday for those addicted to discounts, promo...

3 Times Brands Profited After Listening to Their Customers Online

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The customer is always right. At least that’s what they say. Anyone who has actually worked a single day in the service industry knows...

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