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A “Brandless” Form of Anticipation

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If you’re a consumer who stays on top of retail trends, you’ve likely come across a line of products whose presentation might, to some,...

Certainty—The Ultimate Closing Tool

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We are all selling something. Talking with a customer? You’re selling, of course. Meeting with a business partner to consider staffing changes? You’re selling....

When It Comes to Trends, Know Which ones to Trust

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Mention the word “trend” to some people and you may receive a smirk in response. Why? Because many people simply don’t trust trends. That can...

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