Tag

Kevin Price

Price of Business Weekend Edition Launching July 21

The Price of Business show is launching a weekly edition of its popular daily show.  It is nationally syndicated through USA Business Radio and will air on Saturdays at 1 PM Eastern Time on the broadcast stations below.  Interviews on… Continue Reading →

Why Do Poor People Struggle?

By the Price of Business Show, Hosted by Kevin Price.  Captain Obvious might answer the question, “Why Do Poor People Struggle?” by answering, “because they are poor!”  But poverty — emotionally, spiritually, etc. — is a symptom of a much… Continue Reading →

East Coast Loyalty Co-founders Have Touched Into the Auto Industry with ECL Auto Motors

Contributors: Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  ECL Auto Motors a subsidiary of East Coast loyalty has tapped into the auto industry by working with and… Continue Reading →

East Coast Loyalty named 2018 Massachusetts Family Business of the Year Finalist.

Contributors: Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  About East Coast Loyalty: East Coast Loyalty is a multi-award winning digital marketing agency who specializes in loyalty rewards… Continue Reading →

East Coast Loyalty Named 2018 Platinum and Gold Hermes Awards Winner

Contributors: Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  HERMES CREATIVE AWARDS ANNOUNCES WINNERS FOR 2018 Beverly, MA – On May 15th 2018 East Coast Loyalty was… Continue Reading →

Author of “Rebel Talent” on the Price of Business Show

This week “Rebel Talen” author Francesca Gino paid a visit to the Price of Business show. According to a statement obtained by the Price of Business, “Francesca Gino is an award-winning researcher and the Tandon Family Professor of Business Administration… Continue Reading →

The Price of Business and Media Partners Does Article Series on New York City

Kevin Price, host of the Price of Business show, recently spoke at the National Media Summit in New York city.  Whenever Kevin goes to New York — or any city — for business, he also becomes a tourist.  He did… Continue Reading →

Amazon Stores are a Sad Memorial to Retail

By Kevin Price. This is one in a series of articles on New York being done on the Price of Business and its sister media.  The series will focus on everything from the unique nature of the city, a little… Continue Reading →

Price of Business and Media Partners Does Series on Spree Killing

The Price of Business and Media Partners Does Series on Spree Killing Kevin Price, Host of the Price of Business, is concerned about the problem of spree killings, that have become common headlines lately.  “I believe it is everyone’s business… Continue Reading →

Kevin Price to Speak at the Publicity Summit in New York City

  Kevin Price will be speaking at the National Publicity Summit in New York City this weekend.  He will be discussing a topic that he is actually very passionate about — the best ways for people to become the recognized… Continue Reading →

The Best Small Cities to Start a Business in the US

On Tuesday’s Price of Business I am discussing a new study by WalletHub about the best small cities in the United States to start a small business.  Really, there were not many surprised on the list.  The vast majority come… Continue Reading →

Police issue warrant for Conor McGregor, Possibly Facing Jail Time For Bus Fight!

Contributors: Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  Today, April 5th 2018 is a sad day for not only Conor McGregor and fans but the whole UFC.  Conor McGregor… Continue Reading →

East Coast Loyalty Wins 2018 Muse Creative Awards

Contributors: Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  Beverly, MA MArch, 30th, 2018 Out of more than 1,350 submissions from 37 countries, East Coast Loyalty… Continue Reading →

Make Sure You Always Work at Your Pay Grade

By Kevin Price, Host of the Price of Business Show, Nationally Syndicated on the Biz Talk Radio Network Kevin Price’s new book is near release.  But, he is also preparing a book to follow that.  It is a daily reader to… Continue Reading →

Sacramento Police kill Unarmed man Stephon Clark in grandmother’s yard

Contributors: Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  Well, here we are again, another sad story of a young 22 year old black man shot… Continue Reading →

Morris County Chamber Begins Special Series

Recently the nationally syndicated Price of Business Radio show began a new series celebrating Chambers of Commerce around the country and the importance of their influence today.  In an article,  It was noted: “Kevin Price, Host of the Price of Business show,… Continue Reading →

California 3 Strike Law – Cruel and Unusual Punishment or Not

Contributors: Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  Wiki Reference: “In the United States, habitual offender laws (commonly referred to as three-strikes laws) were first implemented on March 7, 1994 and… Continue Reading →

East Coast Loyalty Brings Home Two AVA Awards in 2018

Contributors: Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  East Coast Loyalty started 2018 off with a bang by earning itself two AVA Awards on Wednesday, February 1st, for Animation (Digital… Continue Reading →

Don’t Get Rich and then Retire, Retire and then Get Rich

By Kevin Price, Host of the Price of Business Show, Nationally Syndicated on the Biz Talk Radio Network Kevin Price’s new book is near release.  But, he is also preparing a book to follow that.  It is a daily reader to… Continue Reading →

What those Serving in the Military — and Their Employers — Need to Know about USEERA

On a recent Price of Business show, Host Kevin Price interviewed attorney Sean C Timmons about the delicate issue of USEERA protection for those in the Reserves.  Failure to understand this protection can lead to dire consequences for employers and… Continue Reading →

What is “New Rich” Anyway?

Kevin Price’s new book is near release.  But, he is also preparing a book to follow that.  It is a daily reader to encourage New Rich and Lifestyle Design thinking on a daily basis.  It is intended to be both… Continue Reading →

The Problem of “All the Free Time” with Lifestyle Design

  By Kevin Price, Host of the Price of Business show. “For all their bitching about what’s holding them back, most people have a lot of trouble coming up with the defined dreams they’re being held from.” Tim Ferriss Wow,… Continue Reading →

“I am Too Poor to Pursue Lifestyle Design” and Other Lies

By Kevin Price, Host of the Price of Business Show Get ready to be surprised.  The truth is, the less you make, the easier it is to pursue a New Rich lifestyle.  Poverty is challenging.  Very challenging in fact.  But poverty… Continue Reading →

Social Media is Marketing Not Sales

Contributors: Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  The reason for this article is intended to encourage the small businesses to utilize social media as… Continue Reading →

Price of Business Show Expands to Greater Portland Area

USA Business Radio posted today that: “The Price of Business show, which is nationally syndicated on the Biz Talk Radio Network, has just expanded into the Portland, Oregon area.  The show, Hosted by veteran broadcast journalist, Kevin Price, is one of the… Continue Reading →

Major Cyberattack Hits PyeongChang Olympics

There was very little media coverage, but the 2018 Winter Olympics was the victim of cyberattacks on many different levels.  The news of cyberattacks leading up to and during the Winter Olympic Games in PyeongChang highlight the multifaceted risk of… Continue Reading →

Price of Business Beginning New Series Celebrating Chambers of Commerce

Kevin Price, Host of the Price of Business show, has been a member of local Chambers of Commerce for years.  “I am a real fan,” he says to business owners often.  He believes that it is at the Chambers of… Continue Reading →

Where’s the Raccoon Hat Wearing Bully from A Christmas Story Today?

On a recent Price of Business (media partner of this site), host Kevin Price and financial coach contributor, Chris Kidd interviewed Zack Ward — the bully from the iconic movie, A Christmas Story.  Zack is not the CEO of a very innovative sports business… Continue Reading →

Zack Ward, the Bully of the Iconic Film “A Christmas Story” Discusses His Sports Business on PoB

Zack Ward — the raccoon hat wearing bully from the classic movie , A Christmas Story, is now a sports business executive. On Friday’s (December 29) Price of Business, Host Kevin Price and Co-host, Chris Kidd visit with Zack about… Continue Reading →

Two powerful American War Vet Foundations Team up To Make a Powerful Impact and Statement

Contributors:  East Coast Loyalty Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  American Veterans of War located our of Boston, Massachusetts and Love a Michigan Vet… Continue Reading →

East Coast Loyalty Snags One Dotcomm and Two Marcom Awards In 2017

Contributors:  East Coast Loyalty Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  2017 has been a great year for East Coast Loyalty, snagging up… Continue Reading →

Liz Claman Discusses the History of Fox Business, Donald Trump, and More

Kevin Price, Host of the Price of Business Radio Show, Media Partner of this News  Site. Price recently interviewed Price of Business Liz Claman, Host of the Closing Bell with Liz Claman on the Fox Business Network. Claman was one of the… Continue Reading →

Ways and Means Chair Explains GOP Tax Reform Framework

By the Price of Business Show, nationally syndicated on the Biz Talk Radio Network. Kevin Price, host of the Price of Business, (M-F, 3 PM ET) recently interviewed Congressman Kevin Brady (R-TX) who is Chairman of the powerful House Ways… Continue Reading →

Robert Kiyosaki Celebrates 20 Years of “Rich Dad Poor Dad” on PoB Show

By the Price of Business Show, a Media  Partner. The Price of Business Show, which is one of the longest running shows of its kind in the country, recently had Robert Kiyosaki as a guest on the show. Kevin Price, who is… Continue Reading →

East Coast Loyalty Nominated For Two Marcom Awards

Contributors: Angelo Zammit & Ami Pancholi Angelo & Ami are regulars on the Radio Talk Show “Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  East Coast Loyalty has been nominated for two Marcom Awards in 2017… Continue Reading →

Las Vegas Shooters Girlfriend ( Marilou Danley) Claims To Have No Idea of Paddock’s Plans

Contributors: Ami Pancholi & Angelo Zammit                    Marilou Danley 62 was said to have been a person of interest in the Las Vegas shooting Oct 1st 2017.  While his girlfriend was on a trip abroad, Paddock was planning the biggest mass murder spree… Continue Reading →

Price of Business Show Adds Alabama Market

The Price of Business recently added WBCF-AM 1240 in Florence, Alabama to its list of markets.  The station has long had a Talk/News format and other programming has included Fox News Radio. About the expansion, host Kevin Price said “we… Continue Reading →

Las Vegas Shooting leaves more than 50 Dead and 400 Plus Wounded – Stephen Paddock Named Gunman by Police

Contributors: Angelo Zammit & Ami Pancholi Co-Founders of East Coast Loyalty October 1, 2017  – At least 50 people have been killed and over 400 wounded after a gunman opened fire from the 32nd floor at the Mandalay Bay Casino in Las Vegas –… Continue Reading →

Hugh Hefner: King of the Iconic Playboy Mansion and Founder of Playboy Magazine Dies at Age 91

Contributors: Angelo Zammit & Ami Pancholi Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  Born Hugh Marston Hefner on April 9, 1926 in Chicago, Illinois to parents Grace… Continue Reading →

Impulse Buying: What makes the customer bite the bait?

Contributors: Angelo Zammit & Ami Pancholi Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  Impulse Shopping: Welcome To The World Of Marketing Tactics You ever… Continue Reading →

Mobile-Text Message Marketing via Loyalty Rewards Program and Millennials

  Contributors: Angelo Zammit & Ami Pancholi Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  What has marketing come to? Is it good or bad that we… Continue Reading →

8 Life Changing Values for Breakthrough Success

Kevin Price, Host of the Price of Business Radio Show. Price recently interviewed Connie Tang, author of the book, Fearless Living: 8 Life-Changing Values for Breakthrough Success. She is the CEO of Princess House. In this important interview, Price and Tang look at how… Continue Reading →

Fox Business Host, Liz Claman Visits with the Price of Business on Hurricanes and the Economy

Kevin Price, Host of the Price of Business Radio Show. Price recently interviewed Liz Claman of the Fox Business Network about the recent storms that hit the East coast and southeastern United States and how the economy will respond to the devastation following Hurricanes… Continue Reading →

Local Business Listings: Why They’re So Important To The Small Business

Contributor: Angelo Zammit & Ami Pancholi Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  Why are so many business owners not utilizing such an important… Continue Reading →

Pay Per Click AKA (PPC) Pros And Cons

Contributor: Angelo Zammit Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  In this article I will break down the pros and cons of Pay Per Click aka PPC as most call it. By the end of reading this article you should have a better understanding of what it is PPC is intended to do as well as if it is a right fit for your marketing strategy or better yet, in your budget. ppc-Pay-per-click-pros-cons Sometimes it doesn't always make sense to us on why we feed into a certain trend. Rather we just follow it with high hopes of a great return. Sometimes or should I say most times, digging in deeper we find much things can be done on a lesser scale or often a cheaper solution. Yet and still we all have different needs and PPC could be one for you. In case you still do not know what PPC is completely, I have referenced the definition from wordstream: - PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. It seems as though PPC has become a major player in the advertising industry in the past half-decade or better. With companies like Google AdWords, Yelp and Bing promoting it heavily puts business owners in a trustworthy positioning seeing its coming from reputable sources so to speak. These corporations whom seek to gain the highest profits sell you on the hopes of gaining better SEO ranking, cutting out competition and gaining you more business simply by placing your little add to appear alongside the results in a search engine in a predominantly dominant spot, thus allowing your services, products or goods to appear ahead of the competition and drawing potential customers to your business via some sort of call to action placed within the ad. This all comes at a price, all which depends on particular keywords that determine the demand of what it is you are providing. Meaning how many potential customers are searching for what it is you provide as a business. So when determining how much PPC will inevitably cost, you must take into consideration many factors. The biggest being your budget. PPC could cost one dollar per click or let’s say twenty dollars per click. It’s a fluctuating scale that changes by the minute as if it were the stock market. Let’s determine and break down the pros and cons of PPC to see if A; this is a good fit for your business or B; it’s just not worth the ROI. I mean after all. Pros-and-Cons-to-Pay-Per-Click-Advertising-PPC PROS & CONS OF PPC: Ok, let's begin with some cons if you don’t mind. I prefer saving good impressions last. I myself do not like to leave my readers with a sour taste in their mouth. After all, I do want you all coming back for more, lol. CONS OF PPC:
  1. Bidding wars- This happens when two plus advertisers are fighting, or shall I say competing for a top spot ad position, which can eventually turn into a pricy "bidding war" where no one truly wins. It's important to remain focused on the issue at hand which is the numbers. Being sidetracked can take your eyes of the prize.
  2. Charge for each click - It's pretty hard to run a successful PPC campaign without having a relatively heavy budget, seeing that the price per click varies depending on the keyword and position. PPC is very expensive for most small business owners. Take keyword "Insurance" for instance. "Insurance" still remains one of the most costly keywords. So much so that advertisers are often paying an upscale of over $50 per click, crazy huh?
  3. People often tend to ignore sponsored ads- Recently a Google survey revealed that 85-percent of people claim to ignore sponsored listings when searching via Google. It’s true; Most of us are too caught up in our own worlds or too busy reading our ex-girlfriend or boyfriend Facebook post to even notice it. I have to admit to tuning out advertising when I search or post my status update on Facebook, which is unfortunately a bad look for the PPC advertisements trying to get me to click.
  4. Choosing the wrong PPC marketing company- Most of us are much too busy to really dig in and do the research on what’s truly best for us, both financially and sensibly. Although a lot of marketers seem to think they’re the number one marketers on the planet, that spike in confidence couldn’t be more deceiving to one’s self. The fact is; it takes an enormous amount of knowledge and knowhow to truly capitalize on a ppc campaign. Placement multiplied by timing equals success. A true marketer knows both these things. In my own experience 90% of a sale comes from someone whom is waiting for the answer. They already want what you’re pitching, or have been thinking about it for quite some time now. Try to stay away from marketers whom are not willing to answer every question you have and expect you to leave it all in their hands without any understanding of how they plan to implement a successful campaign strategy. The biggest red flag is when a marketer tells you that’s what you’re paying them for. Let us do all the work and you just focus on running your business, LOLOLOLOLOLOL….. To just sit back and have no input on where your putting your money is foolish and with respect a very stupid thing to do. Even more so stupid for a so called professional marketer to assume that would even one; be beneficial, or two; unfold into a success story of a campaign.  Only the business owner can truly know his or her own business. There is a lot more than a simple promotion that goes into a great ppc campaign. Most importantly, we need you! Markets have a tendency to just want money and not become familiar with each business owner’s needs. No two businesses are the same, that’s something that cost me a lot of money to learn. An expensive investment that was well worth the lesson.
  5. Every Single Visit Costs - Yes you heard that correctly, every single little click you get from a potential customer is costing you dollars. And let’s say for giggles that you are able to convert even half of those searchers clicks into leads or customers, — since every little click costs, the ones who are just browsing around for fun whom you will never convert just made this already pricy campaign of yours a lot more expensive. That reality is why PPC success requires a combination of keyword management, compelling ads and optimized landing pages that persuade visitors to submit their contact information or make a purchase.
  6. Visibility Doesn’t Mean Conversions - Many businesses get super excited when setting up their first AdWords, Bing Ads or Yelp Ads campaign, only to discourage themselves when realizing their ads aren’t generating any traffic. In order for a PPC campaign to drive results, every piece of the campaign has to work together. The campaign must target a set of keywords that people actually search for and that are a good match with your business. Then the ads have to be optimized to grab searchers’ attention and compel them to click.
PPC 1   PROS OF PPC:
  1. Get Seen Immediately - SEO is a strategy that requires a lot of time as well as patience. It takes between six to twelve months or sometimes more, reaching the first page of google results for competitive keywords and phrases. Now, SEO is super important and draws organic traffic to your website so no, I’m not telling you to put it on the back burner, rather combine the two SEO and PPC together. Pay-per-click marketing is a great complement to SEO. With PPC, you can set up a campaign and start bringing in targeted traffic in less than 48 hours.
  2. Track your ads in real time - This is extremely important in respect to in a way it's putting a face to your viewers. It will show actual demographics and profiling data, turning them from just a number to actual people!
  3. Retargeting - which is a great way to draw those potential customers that slipped away back in; It hurts when you spend thousands of dollars on a campaign and end up losing business because someone forgot to follow up on their thoughts or just weren’t ready at the moment. Reaching back out to the same person over and over allows you to plant a seed in their heads. It’s a process but what you’re doing is training them to become exceptive of what you’re selling and persuading them into biting the hook. When a person sees something over and over they remember it, they store it, think about it and make a decision. Not everyone is easily convinced so being repetitive is a good method to helping them decide.
  4. Exposes your business both locally and globally- which is huge as far as branding goes. I am a big fan on brand development. This brings me back to PRO 3 where when someone sees an image or ad over and over they begin to gain a sense of trust. Not to mention, how can a potential customer buy of you when they don’t know you exist. It’s simple mathematics really. The more your business is out there the better odds you have of getting more customers and repeat business.
  5. Quick results -I don’t think you need me to state the obvious on this one do you. But just in case, let’s give an example. You are a new business and you just opened the doors. Your offering a grand opining promotion and want to get the word out there asap, so you log on to Facebook a create a post. Ok, so now what? You sit back and watch the floodgates open up, not happening. You might get a few customers if that, but for one you potential audience is most likely peanuts compared to a PPC ad. Depending on your marketing budget you could reach hundreds of thousands of potential customers that are specifically looking for what it is you’re selling via PPC.
  6. You can reach your target consumer at the right time with the right ad - With PPC’s location targeting and delivery options combined with device-specific preferences (like mobile), you can deliver very specific messages to your target consumer at prime time when they are close by.
  7. Full Control- The great advantage about PPC is that it allows you full control of all aspects of your Pay-Per-Click management campaign such as how much you bid, how long the campaigns run for, what keywords to target and the overall cost of the campaign.
Now that we have gone through several PROS & CONS about PPC which I can assure you there are plenty more of both, i would like you to make your own assumption on whether or not this is a tool you see your business benefiting from. Either way I suggest to always giving something a try at least once. How else can you really determine the outcome? My word means nothing in the end, because what does or does not work for me may or may not work for you. I hope this article has helped you better prepare yourself if you have plans to do PPC or is actively doing it. If you are not currently utilizing PPC as a marketing/advertising strategy and are interested in doing so I will provide a few companies whom specialize in such services. Again, thank you for reading and please like, love, share, follow and comment below. ppc-expert PPC PROFESIONALS: 1.) East Coast Loyalty 2.) Get Xperts 3.) Consistent Conversion 4.) Click Path 5.) WordStream 6.) JumpFly To learn more about other marketing services that offer great benefits to your business, check us out at East Coast Loyalty! [caption id="attachment_11265" align="aligncenter" width="150"]East Coast Loyalty Logo - PPC- Pay Per Click - Mobile Marketing - Text Message Logo Trademark: EastCoastLoyalty.com[/caption]

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LISTEN TO EAST COAST LOYALTY ON THE PRICE OF BUSINESS WITH KEVIN PRICE 

Contributor: Angelo Zammit Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  In this article I will break down the pros and cons of Pay Per… Continue Reading →

The Price of Business at the Free Market Medical Association Convention

By The Price of Business Show. Kevin Price, host of the Price of Business, was a featured speaker at last year’s 2016 Free Market Medical Association annual convention.  He was not able to make it this year, but that has… Continue Reading →

The Price of Business is Nationally Syndicated

The Price of Business, which is one of the longest running business shows in the country — getting started in Houston, Texas in 2001 — is now nationally syndicated and is part of the BizTalkRadio Network.  The following is a… Continue Reading →

WFF Senior VP of Finance Timothy Vosse Talks Lowering Operating Costs and FEI

LEI St. Louis Chapter President Timothy Vosse Discusses Decreasing Operating Costs WFF Facility Services Senior VP of Finance Timothy Vosse joined Jason Smith and Kevin Price on the Price of Business to discuss how CFOs can lower operating costs while… Continue Reading →

New Book Explains Why “Get Rich” Books Do Not Work

This from our partner news site, www.USABusinessRadio.com: evin Price, Editor at Large for USA Business Radio, has long been an advocate of New Rich approaches to better and more profitable living. Recently, USABR took a look at his forthcoming book… Continue Reading →

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