Tag

seo

Why is SEO Important for iGaming Businesses

Reading Time: 2 minutes Search engine optimisation – or SEO as it is often abbreviated to – is one of the most important aspects of running an online business. Though it can be quite complicated to master, it is an important foundation for many… Continue Reading →

Boost Your Business Website With These Design Tips

Reading Time: 2 minutes Your business website is essential in a tech driven world.  People work, shop, and hang out online, and your business needs to be a part of the digital culture.   Think about what you do when you need something or want… Continue Reading →

How to Develop an SEO Strategy for Maximum Gains

Reading Time: 2 minutes Regardless of how long you have been in business, creating a great website should be the main focus of your digital marketing campaign. Having a website lets you attract visitors, convert them into paying customers, and develop brand awareness.  … Continue Reading →

The Folly Of Floundering: Engage With The Right Customers

Reading Time: 2 minutes Marketing is a very expensive part of doing business. It’s the expense that takes on the mantle of expenditure. We think that marketing is something we pay every now and then, but take a look at your budget for each… Continue Reading →

SEO: A Beginners Guide

Reading Time: 4 minutes Did you know that over 31% of internet users will just visit the first result returned on Google and won’t need to look any further? The chances of getting a hit on any search engine diminish the further away from… Continue Reading →

3 Ways Your Business Will Save Money by Outsourcing

Reading Time: 2 minutes The COVID-19 pandemic has absolutely racked the business world. So many industries have been affected by the pandemic, and with second waves flaring up all across the globe, it’s likely the effects won’t be going away any time soon.   … Continue Reading →

Underappreciated Marketing Tactics You Should Understand

Reading Time: 2 minutes Finding the right ways in which to market your business is something that’s vitally important when your business is looking to progress towards its long-term and short-term goals. There are some marketing tactics that are a little underappreciated but that… Continue Reading →

How to Create the Right Website for Your Business

Reading Time: 3 minutes When creating a business website, it’s important to be as objective as possible. While your business is your own pride and joy, you need to put yourself in the shoes of your customers and imagine how they would feel browsing… Continue Reading →

How To Relaunch Your SEO For $50

Reading Time: 2 minutes SEO is one of the most budget-friendly ways a business can raise its visibility and impact its core demographic. Impact notes that as many as 61% of marketers stated that SEO improvement and organic engagement were their top priorities in… Continue Reading →

3 Types Of Digital Marketing Your Business Should Be Utilizing

Reading Time: 2 minutes Digital marketing is a pretty broad subject overall, referring to any type of marketing strategy or activity that uses digital devices, and yet even this can be difficult to define. With so many different types of digital tools available, from… Continue Reading →

5 Areas to Invest in Order to Save Your Business Money

Reading Time: 3 minutes Do you know whether you’re a large business or a small business that your regular office expenses can have a huge impact on your margins? Well, in an uncertain economy, when every penny count’s, even the slightest increase in expenses… Continue Reading →

Marketing Ideas for 2020

Reading Time: 2 minutes There is no denying that 2020 has thrown the whole world a curveball and upended everything we think we know about running a business, marketing, and well, basically living our lives. With the world scrambling to find a new way… Continue Reading →

Four (4) Digital Marketing Tips for Your Website 2020

Reading Time: 2 minutes It does not matter what kind of business you are running; there are millions of potential customers out there for you, and the best way to reach out to them is through a website. We are living in the golden… Continue Reading →

Why Your Small Business Needs Video Marketing

Reading Time: 2 minutes Online competition is fierce now more than ever. It is not enough to come up with an innovative idea that people can benefit from. Your business also has to have an online presence that grabs customers’ attention and lets them… Continue Reading →

Why You No Longer Need To Pay Excessive Fees To Market Your Business

Reading Time: 2 minutes Most company managers will tell you that marketing is their highest cost, aside from wages. But does that make sense? Why would companies pay out so much money just to advertise their products to customers? Wouldn’t it make more sense… Continue Reading →

Widening Your Business’s Reach: A Guide

Reading Time: 2 minutes Although your business might currently have a small and devoted client base, to initiate growth within your company, you should consider widening your reach to encompass more of your target audience. Whether you decide to revolutionize your online presence or… Continue Reading →

Are You Getting The Most Out Of Your Business?

Reading Time: 2 minutes With the sheer volume of different elements that go into running a successful business, it’s hardly surprising that some things get more close attention than others. Everyone has their own preferences, skills, and priorities, and yours will depend on who… Continue Reading →

Effective Law Firm SEO Tips from the Experts

Reading Time: 3 minutes We are living in a digital world where online visibility is essential for the survival of many businesses. Just like in other industries, many people use search engines to connect with the most reputable online lawyers and to seek legal… Continue Reading →

8 Great Ways To Build A Better Business Despite The COVID-19 Pandemic

Reading Time: 5 minutes It’s virtually impossible to manage a business without accepting the impacts of the coronavirus. COVID-19 has disrupted companies across the globe, and the fallout will be felt for months after normality is restored. While this is a testing time for… Continue Reading →

How to Grow Your Online Audience Properly According to Experts

Reading Time: 4 minutes Today, almost 4.54 billion people were found active on the internet, which is more than half of the globe’s population. Therefore, building up your online audience is key to improving your success. However, seeing as each online persona is different,… Continue Reading →

7 Tips to Optimize Your Website For SEO And Conversions This Year

Reading Time: 3 minutes When it comes to online marketing in 2020, SEO is one of the most important strategies businesses need to use. Optimizing your website for SEO can also significantly boost conversion rates, as search engine results pages are a valuable source… Continue Reading →

The Top 4 Uses of Link Analysis Software

Reading Time: 2 minutes Throughout the years, more and more people have recognized the importance of collating and understanding data. No matter what industry you’re in, analytics can be key to determining any potential links and connections that exist within the data – whether… Continue Reading →

How to Find an SEO Consultant, Melbourne

Reading Time: 4 minutes When your website doesn’t show first in a list of a searching engine like Yahoo or Google, you might want to add SEO to your website’s content. But what is SEO, exactly? SEO, or Searching Engine Optimization, can be considered… Continue Reading →

Quality Web Design Is Worth It

Reading Time: 4 minutes Cheap web design may be something that you and/or your business is looking for when it comes to re-building a current website or crafting a new online presence. However, settling for extremely cheap web design can end up costing you… Continue Reading →

How A Happy Customer Will Benefit Your Business

Reading Time: 4 minutes With so much to do in your business day, your customers might sometimes feel neglected. After all, you only have so much time available, so it might be that your customer phone calls, email messages, and social media callouts might… Continue Reading →

Google is Now Rewarding Better Blogs. Here’s How to Write Them

Reading Time: 2 minutes When Google’s reps have been asked how marketers can optimize their blogs for the latest algorithm updates, the answer these days has been some version of “Write content for users.” But what does that mean exactly? Does that mean ignoring… Continue Reading →

What Can SEO Do for a Roofer?

Reading Time: 2 minutes Roof covering SEO is the process of enhancing your site as well as online residential properties to boost visibility in Google’s organic, non-paid search results page. The higher your website is, the even more individuals see it. Simply put, SEO… Continue Reading →

WordPress SEO Checklist To Improve Traffic By 571% Within Few Months

Reading Time: 4 minutes Some people might force you to believe that SEO is dead, which is not the truth in reality. Just because SEO has changed quite drastically over the couple of years does not mean that SEO is dead. It just means… Continue Reading →

Implementing SEO on Your Ecommerce Site

Reading Time: 2 minutes With most business and shopping being conducted online these days, it makes sense that ecommerce entrepreneurs focus on SEO to help them climb to the top of search engine results. Chances are, a lot of new customers on ecommerce sites… Continue Reading →

10 Questions to Ask When Hiring A SEO Agency For Your Business

Reading Time: 2 minutes An SEO agency can help take your company’s online presence to the next level. You will start to notice your company showing up higher and higher in the search engine results. However, not all SEO companies are the same. Here… Continue Reading →

Marketing Data Lists – How Companies Generate B2B Data

Reading Time: 3 minutes Often when it comes to B2B marketing strategies, there are a few distinct techniques that a company will consider – direct and outbound techniques. In other words, messages that you will send straight to a prospective buyer or a client… Continue Reading →

Improve Your Digital Marketing Strategy with Press Releases

Reading Time: 2 minutes Robust digital marketing strategies usually include blogging, email marketing, social media posts, and content marketing. When discovering how to write a press release for a business, these activities are excellent for building a brand and using SEO to drive traffic,… Continue Reading →

Here’s How To Get Your Business Noticed Online

Reading Time: 2 minutes With more customers coming from online sources than ever before, getting noticed on the internet is a significant priority for most businesses. Of course, getting your message to be heard above the millions of others can be challenging. Luckily, there… Continue Reading →

How To Boost Traffic And Attention To Your Website

Reading Time: 5 minutes A website is a powerful tool for any business, and it’s important that what you create is something that’s super professional and is only going to help your business go from strength to strength. The online and digital world is… Continue Reading →

8 Top Tips On Starting Your Own Business

Reading Time: 4 minutes We have well and truly entered the age of the entrepreneur, with a plethora of technology at our fingertips; business no longer has to be about big budgets! Perhaps you’ve started to toy with the idea while your daydreaming at… Continue Reading →

5 Tips For Choosing The Best Digital Marketing Agency For SEO Services

Reading Time: 2 minutes When looking for a digital marketing agency, it is a good idea to do extensive research to find the right one for your company. Some businesses have ended up making losses because they adapted digital marketing strategies that did not… Continue Reading →

3 Mistakes That Cause Customers To Lose Trust In Your Business

Reading Time: 2 minutes Earning the trust of your customers is very important in business. Unless a consumer trusts you, they’re not going to spend their money with you and they certainly won’t become a repeat customer. Building that trust can take a long… Continue Reading →

SEO, PPC And Other Marketing Acronyms Explained

Reading Time: 2 minutes Marketing professionals love to throw around fancy acronyms. To those of us that don’t understand these terms, it can seem like another language. To help decode these acronyms, here is a handy translation guide of all the terms you’re likely… Continue Reading →

Why Your Business Website Needs To Have Videos

Reading Time: 2 minutes If you want to complement your business successfully you need to have a professional website. Over 90% of consumers start their search for products and services online. If you aren’t taking advantage of the power of the web you are… Continue Reading →

10 Reasons Why your Business Needs SEO in 2019

Reading Time: 5 minutes If you’re not new into business or digital marketing, you’d already know that SEO is essential. There can be many reasons why you haven’t integrated it into your business as yet, but it sure is vital. You might have a… Continue Reading →

5 Things Your Content Stategy Shouldn’t Ignore

Reading Time: 2 minutes Content marketing helps to build brand awareness, loyalty, and trust. It’s a vital part of your broader marketing strategy, and the benefits cannot be overstated. Putting together an effective content strategy takes times, research, and careful consideration – if you… Continue Reading →

Why SEO Perfectionism Is Ruining Your Digital Marketing Campaign

Reading Time: 3 minutes Getting to poll position on Google search results is the Holy Grail for many firms. It’s what they want more than practically anything else on their digital marketing wishlist. Being at the top of search results means that you can… Continue Reading →

Five Reasons to Hire an SEO Company

Reading Time: 3 minutes Nowadays, even small, local companies and start-ups understand the importance of online marketing. However, search engine optimisation can be tricky, which is why you should consider outsourcing digital marketing to an experienced SEO agency. Below, we explain the benefits of… Continue Reading →

How to Choose the Right SEO Consultant

Reading Time: 2 minutes The times have evolved drastically from how everything was advertised or marketed using pamphlets and posters to the digitalization of marketing, the contemporary era has improved the client interest searching and recognizing techniques. Now the machinery has expanded so much… Continue Reading →

Reasons why your Site has a Low Conversion Rate

Reading Time: 2 minutes If your site has a low conversion rate, then there could be a couple of reasons for that. If you want to really turn things around, here are a few things that you can do to really help yourself.  … Continue Reading →

Types of Offline Examples for SEO Brand Services in 2019

Reading Time: 3 minutes Starting your business online is not a tough task. The tough task is to rank your business on the first page of search engine. There are many techniques for that. One is online marketing and the other one is offline… Continue Reading →

5 Ways in Which SEO Helps Grow Your Business

Reading Time: 3 minutes If your goal is to grow your business, there are many reasons why you should make SEO an integral part of your marketing strategy. There are many different ways in which getting the help of an SEO service like LD… Continue Reading →

5 SEO Mistakes to Avoid in 2019  

Reading Time: 4 minutes Almost all of us believe that we are search engine optimization specialists. This is because we have been following the trends and concepts for years now. And, with experience, we have also mastered some of these. But, we must remember… Continue Reading →

Best Off Page SEO Techniques To Look For In 2019

Reading Time: 3 minutes Off page SEO techniques are just as important as on page techniques, if you want to enhance your website’s ranking. Many people are well versed with on-page techniques that may include things such as descriptions, Meta Titles, keywords, internal linking… Continue Reading →

Nine SEO Myths You Should Not Follow

Reading Time: 4 minutes SEO is one of the most important things to look into when you want to rank high on search engines. Not only does it bring more traffic to your website, but it also helps optimize it for better user experience… Continue Reading →

Are You Still Using These 3 Outdated Seo Practices That Will Do More Harm Than Good to Your Search Engine Rankings

Reading Time: 2 minutes You may have set your blog, done everything possible for it to be rank higher on the search engines, but it isn’t just working. You give up and think that paid traffic is the only way to drive traffic. You’re… Continue Reading →

7 digital marketing strategies that charge your business one level up

Reading Time: 4 minutes Marketing is one of the aspects that is essential for any business. It is through this activity that a business owner gets to reap the fruits of their labor. Previously, an online presence was never considered to be useful. However,… Continue Reading →

East Coast Loyalty wins two GlobalTrend Awards in 2018

Reading Time: 4 minutes Contributors: Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  Contact: Angelo Zammit & Ami Pancholi                                                                                 8-11-18 East Coast Loyalty Info@EastCoastLoyalty.com (800) 214-8085 FOR IMMEDIATE RELEASE East Coast Loyalty… Continue Reading →

How to Do SEO the Right Way in 2018

Reading Time: 2 minutes When it comes to SEO, there are certain measures you need to take in order to ensure that your website gets the visibility it deserves. Due to the competitive nature of web traffic, it can be easy for your website… Continue Reading →

Business Blogging

Reading Time: 2 minutes You might be thinking, “After everything else I have done, now I have to be a blogger also?” You don’t have to include a blog on your company’s website, but here are a few reasons why you should: SEO If… Continue Reading →

Could You Be Making Money Online?

Reading Time: 2 minutes The Internet offers many opportunities to turn your time into hard cash, but where do you start if you have no entrepreneurial skills? Luckily, you don’t have to be a business tycoon or a social media star to make money… Continue Reading →

Outsource and Scale: How to Look for the Right SEO Provider

Reading Time: 4 minutes As you scale your SEO agency, you need all hands-on deck. But, what if your team lacks the extra pair of hands to get the work done? The answer – SEO outsourcing. Outsourcing SEO services takes away the extra burden… Continue Reading →

How to Improve Your Brand’s Visibility Online

Reading Time: 2 minutes If you would like to get your brand noticed online, it is important that you sit down and create a strategy that will help you connect with your target audience. While numbers matter, currently search engines are looking for engagement… Continue Reading →

Why Digital Marketing Matters to Business

Reading Time: 2 minutes Without a doubt, businesses need to maintain effective digital marketing strategies if they want to get ahead of the competition. As technology changes along with audience preferences, it has become necessary to make full use of modern tools and approaches…. Continue Reading →

Shopping For an SEO Company?  Here’s What You Should Look For

Reading Time: 3 minutes In the digital landscape, SEO is an important part of the digital marketing equation. A first page Google ranking can be a big boost in not only your online presence, but also your marketing targets and revenue stream. With people… Continue Reading →

9 Important Reasons to Hire an Experienced and Reputable SEO Company for Your Business

Reading Time: 4 minutes In the competitive online marketplace that exists today, business should always be conversant with the latest marketing strategies and tactics to attract and even retain customers and keep growing. If you want your business website to rank well on the… Continue Reading →

Top 3 SEO Tips for Generating Consistent ROI for Small Businesses

Reading Time: 2 minutes Operating a small business concern is never an easy task in the digital age. You need to generate awareness among your customers of the products you are offering to sell them. For this, you have to an effective online marketing… Continue Reading →

East Coast Loyalty named 2018 Massachusetts Family Business of the Year Finalist.

Reading Time: 3 minutes Contributors: Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  About East Coast Loyalty: East Coast Loyalty is a multi-award winning digital marketing agency who specializes in loyalty rewards… Continue Reading →

East Coast Loyalty Named 2018 Platinum and Gold Hermes Awards Winner

Reading Time: 3 minutes Contributors: Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  HERMES CREATIVE AWARDS ANNOUNCES WINNERS FOR 2018 Beverly, MA – On May 15th 2018 East Coast Loyalty was… Continue Reading →

5 Significant Benefits You Will Get By Hiring SEO Services

Reading Time: 2 minutes Over the past few years, the digital world has really changed. This change has made SEO to be one of the most effective marketing techniques for most businesses. SEO is widely been adopted by many organizations because of its amazing… Continue Reading →

Why It’s Not Too Late to Boost Your SEO Game

Reading Time: 2 minutes   The days of word of mouth set one business apart from its competitors seem to be long gone. Maybe in a small town or borough, you can still get away without any kind of online presence. But, for the… Continue Reading →

How to Boost the SEO Rankings of Your Small Business

Reading Time: 3 minutes   Search engine optimization seems to be a vital aspect of every business. However, for small businesses, it could be quite challenging to keep up the pace with the ever-changing algorithms that govern the SEO best practices. You must keep… Continue Reading →

East Coast Loyalty Wins 2018 Muse Creative Awards

Reading Time: 4 minutes Contributors: Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  Beverly, MA MArch, 30th, 2018 Out of more than 1,350 submissions from 37 countries, East Coast Loyalty… Continue Reading →

How SEO Can Help Your Law Firm Grow

Reading Time: 4 minutes In order to survive and grow in an overly competitive market, what every law firm needs are new clients. More clients bring more business – so, if you want to attract them, you will need to implement certain methods to… Continue Reading →

East Coast Loyalty Brings Home Two AVA Awards in 2018

Reading Time: 3 minutes Contributors: Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  East Coast Loyalty started 2018 off with a bang by earning itself two AVA Awards on Wednesday, February 1st, for Animation (Digital… Continue Reading →

Social Media is Marketing Not Sales

Reading Time: 4 minutes Contributors: Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  The reason for this article is intended to encourage the small businesses to utilize social media as… Continue Reading →

Three Ways to Get Your Business Noticed

Reading Time: 3 minutes If you run a business, and already have a website and one or two social media profiles, how well are they performing? Are you getting loads of visits and followers? Are you making sales and getting interactivity with your customers?… Continue Reading →

           Business Tools and Services Worth Investing In

Reading Time: 2 minutes Every business relies on a set of essential tools and processes that are needed to facilitate daily operations. In some cases, an entrepreneur’s tool arsenal might consist of no more than a single laptop, but even in such a case… Continue Reading →

East Coast Loyalty Snags One Dotcomm and Two Marcom Awards In 2017

Reading Time: 3 minutes Contributors:  East Coast Loyalty Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  2017 has been a great year for East Coast Loyalty, snagging up… Continue Reading →

East Coast Loyalty Nominated For Two Marcom Awards

Reading Time: 3 minutes Contributors: Angelo Zammit & Ami Pancholi Angelo & Ami are regulars on the Radio Talk Show “Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  East Coast Loyalty has been nominated for two Marcom Awards in 2017… Continue Reading →

Impulse Buying: What makes the customer bite the bait?

Reading Time: 4 minutes Contributors: Angelo Zammit & Ami Pancholi Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  Impulse Shopping: Welcome To The World Of Marketing Tactics You ever… Continue Reading →

Mobile-Text Message Marketing via Loyalty Rewards Program and Millennials

Reading Time: 5 minutes   Contributors: Angelo Zammit & Ami Pancholi Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  What has marketing come to? Is it good or bad that we… Continue Reading →

East Coast Loyalty Marketing Agency Named The 2017 DotComm Awards Gold Winner For Website Design And Creativity

Reading Time: 3 minutes Contributors: Angelo Zammit & Ami Pancholi Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  We are excited to announce that our team has won the… Continue Reading →

Local Business Listings: Why They’re So Important To The Small Business

Reading Time: 8 minutes Contributor: Angelo Zammit & Ami Pancholi Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  Why are so many business owners not utilizing such an important… Continue Reading →

10 Apps That Will Enhance Your Business or Facebook Fan Page

Reading Time: 7 minutes Contributor: Angelo Zammit Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  Are you utilizing your business or Facebook fan page to it’s full potential? If… Continue Reading →

Pay Per Click AKA (PPC) Pros And Cons

Contributor: Angelo Zammit Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  In this article I will break down the pros and cons of Pay Per Click aka PPC as most call it. By the end of reading this article you should have a better understanding of what it is PPC is intended to do as well as if it is a right fit for your marketing strategy or better yet, in your budget. ppc-Pay-per-click-pros-cons Sometimes it doesn't always make sense to us on why we feed into a certain trend. Rather we just follow it with high hopes of a great return. Sometimes or should I say most times, digging in deeper we find much things can be done on a lesser scale or often a cheaper solution. Yet and still we all have different needs and PPC could be one for you. In case you still do not know what PPC is completely, I have referenced the definition from wordstream: - PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. It seems as though PPC has become a major player in the advertising industry in the past half-decade or better. With companies like Google AdWords, Yelp and Bing promoting it heavily puts business owners in a trustworthy positioning seeing its coming from reputable sources so to speak. These corporations whom seek to gain the highest profits sell you on the hopes of gaining better SEO ranking, cutting out competition and gaining you more business simply by placing your little add to appear alongside the results in a search engine in a predominantly dominant spot, thus allowing your services, products or goods to appear ahead of the competition and drawing potential customers to your business via some sort of call to action placed within the ad. This all comes at a price, all which depends on particular keywords that determine the demand of what it is you are providing. Meaning how many potential customers are searching for what it is you provide as a business. So when determining how much PPC will inevitably cost, you must take into consideration many factors. The biggest being your budget. PPC could cost one dollar per click or let’s say twenty dollars per click. It’s a fluctuating scale that changes by the minute as if it were the stock market. Let’s determine and break down the pros and cons of PPC to see if A; this is a good fit for your business or B; it’s just not worth the ROI. I mean after all. Pros-and-Cons-to-Pay-Per-Click-Advertising-PPC PROS & CONS OF PPC: Ok, let's begin with some cons if you don’t mind. I prefer saving good impressions last. I myself do not like to leave my readers with a sour taste in their mouth. After all, I do want you all coming back for more, lol. CONS OF PPC:
  1. Bidding wars- This happens when two plus advertisers are fighting, or shall I say competing for a top spot ad position, which can eventually turn into a pricy "bidding war" where no one truly wins. It's important to remain focused on the issue at hand which is the numbers. Being sidetracked can take your eyes of the prize.
  2. Charge for each click - It's pretty hard to run a successful PPC campaign without having a relatively heavy budget, seeing that the price per click varies depending on the keyword and position. PPC is very expensive for most small business owners. Take keyword "Insurance" for instance. "Insurance" still remains one of the most costly keywords. So much so that advertisers are often paying an upscale of over $50 per click, crazy huh?
  3. People often tend to ignore sponsored ads- Recently a Google survey revealed that 85-percent of people claim to ignore sponsored listings when searching via Google. It’s true; Most of us are too caught up in our own worlds or too busy reading our ex-girlfriend or boyfriend Facebook post to even notice it. I have to admit to tuning out advertising when I search or post my status update on Facebook, which is unfortunately a bad look for the PPC advertisements trying to get me to click.
  4. Choosing the wrong PPC marketing company- Most of us are much too busy to really dig in and do the research on what’s truly best for us, both financially and sensibly. Although a lot of marketers seem to think they’re the number one marketers on the planet, that spike in confidence couldn’t be more deceiving to one’s self. The fact is; it takes an enormous amount of knowledge and knowhow to truly capitalize on a ppc campaign. Placement multiplied by timing equals success. A true marketer knows both these things. In my own experience 90% of a sale comes from someone whom is waiting for the answer. They already want what you’re pitching, or have been thinking about it for quite some time now. Try to stay away from marketers whom are not willing to answer every question you have and expect you to leave it all in their hands without any understanding of how they plan to implement a successful campaign strategy. The biggest red flag is when a marketer tells you that’s what you’re paying them for. Let us do all the work and you just focus on running your business, LOLOLOLOLOLOL….. To just sit back and have no input on where your putting your money is foolish and with respect a very stupid thing to do. Even more so stupid for a so called professional marketer to assume that would even one; be beneficial, or two; unfold into a success story of a campaign.  Only the business owner can truly know his or her own business. There is a lot more than a simple promotion that goes into a great ppc campaign. Most importantly, we need you! Markets have a tendency to just want money and not become familiar with each business owner’s needs. No two businesses are the same, that’s something that cost me a lot of money to learn. An expensive investment that was well worth the lesson.
  5. Every Single Visit Costs - Yes you heard that correctly, every single little click you get from a potential customer is costing you dollars. And let’s say for giggles that you are able to convert even half of those searchers clicks into leads or customers, — since every little click costs, the ones who are just browsing around for fun whom you will never convert just made this already pricy campaign of yours a lot more expensive. That reality is why PPC success requires a combination of keyword management, compelling ads and optimized landing pages that persuade visitors to submit their contact information or make a purchase.
  6. Visibility Doesn’t Mean Conversions - Many businesses get super excited when setting up their first AdWords, Bing Ads or Yelp Ads campaign, only to discourage themselves when realizing their ads aren’t generating any traffic. In order for a PPC campaign to drive results, every piece of the campaign has to work together. The campaign must target a set of keywords that people actually search for and that are a good match with your business. Then the ads have to be optimized to grab searchers’ attention and compel them to click.
PPC 1   PROS OF PPC:
  1. Get Seen Immediately - SEO is a strategy that requires a lot of time as well as patience. It takes between six to twelve months or sometimes more, reaching the first page of google results for competitive keywords and phrases. Now, SEO is super important and draws organic traffic to your website so no, I’m not telling you to put it on the back burner, rather combine the two SEO and PPC together. Pay-per-click marketing is a great complement to SEO. With PPC, you can set up a campaign and start bringing in targeted traffic in less than 48 hours.
  2. Track your ads in real time - This is extremely important in respect to in a way it's putting a face to your viewers. It will show actual demographics and profiling data, turning them from just a number to actual people!
  3. Retargeting - which is a great way to draw those potential customers that slipped away back in; It hurts when you spend thousands of dollars on a campaign and end up losing business because someone forgot to follow up on their thoughts or just weren’t ready at the moment. Reaching back out to the same person over and over allows you to plant a seed in their heads. It’s a process but what you’re doing is training them to become exceptive of what you’re selling and persuading them into biting the hook. When a person sees something over and over they remember it, they store it, think about it and make a decision. Not everyone is easily convinced so being repetitive is a good method to helping them decide.
  4. Exposes your business both locally and globally- which is huge as far as branding goes. I am a big fan on brand development. This brings me back to PRO 3 where when someone sees an image or ad over and over they begin to gain a sense of trust. Not to mention, how can a potential customer buy of you when they don’t know you exist. It’s simple mathematics really. The more your business is out there the better odds you have of getting more customers and repeat business.
  5. Quick results -I don’t think you need me to state the obvious on this one do you. But just in case, let’s give an example. You are a new business and you just opened the doors. Your offering a grand opining promotion and want to get the word out there asap, so you log on to Facebook a create a post. Ok, so now what? You sit back and watch the floodgates open up, not happening. You might get a few customers if that, but for one you potential audience is most likely peanuts compared to a PPC ad. Depending on your marketing budget you could reach hundreds of thousands of potential customers that are specifically looking for what it is you’re selling via PPC.
  6. You can reach your target consumer at the right time with the right ad - With PPC’s location targeting and delivery options combined with device-specific preferences (like mobile), you can deliver very specific messages to your target consumer at prime time when they are close by.
  7. Full Control- The great advantage about PPC is that it allows you full control of all aspects of your Pay-Per-Click management campaign such as how much you bid, how long the campaigns run for, what keywords to target and the overall cost of the campaign.
Now that we have gone through several PROS & CONS about PPC which I can assure you there are plenty more of both, i would like you to make your own assumption on whether or not this is a tool you see your business benefiting from. Either way I suggest to always giving something a try at least once. How else can you really determine the outcome? My word means nothing in the end, because what does or does not work for me may or may not work for you. I hope this article has helped you better prepare yourself if you have plans to do PPC or is actively doing it. If you are not currently utilizing PPC as a marketing/advertising strategy and are interested in doing so I will provide a few companies whom specialize in such services. Again, thank you for reading and please like, love, share, follow and comment below. ppc-expert PPC PROFESIONALS: 1.) East Coast Loyalty 2.) Get Xperts 3.) Consistent Conversion 4.) Click Path 5.) WordStream 6.) JumpFly To learn more about other marketing services that offer great benefits to your business, check us out at East Coast Loyalty! [caption id="attachment_11265" align="aligncenter" width="150"]East Coast Loyalty Logo - PPC- Pay Per Click - Mobile Marketing - Text Message Logo Trademark: EastCoastLoyalty.com[/caption]

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