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If you ask any business owner what is their goal with regards to their Internet presence, they will all say that they want to be at the top of the Google search rankings. In order to achieve this, they must find a marketing company that is experienced in search engine optimisation. These marketing agencies are always trying to think about new ways to meet your business goals and to help you achieve the levels, that you hope to experience. One such way to make your website more successful is to focus on keyword mapping, which means that the right pages on your website will always show up for the right searches.

Let me explain.

If you are somewhat unsure about what exactly key word mapping is, let me explain to you briefly here. Keyword mapping is when you assign important keywords to the different pages on your website, and you will base all of that, on keyword research. It’s an important part of on-page SEO, and it allows the top search engines to see how important your webpage is, based on the search that the user makes. If you don’t do the keyword research, then you might not be creating the right content, and so it might not show up on the search engine result pages.

Keyword research.

In order to get this research done properly so that your website experiences success, you need to use an experienced company like Move Ahead Media to carry out what needs to be done. They will do the right keyword research which will create a strong keyword map. There are many tools that can be used in this process and there are some things that must be taken into consideration, while the research process is taking place. We will look at some of those here now.

  • The search volume – This will give you an idea of the number of searches that take place in a month, searching for a specific keyword. This is crucial, because it gives you a very definite idea of how far your page could rank, if you were to add this single keyword. It also gives you an idea of the total amount of traffic that could be generated if you used this keyword.

 

  • Checks its relevancy – When it comes to the content mapping process, relevancy comes at the top of the list of important things that you need. The reason, is that search engines are always trying to deliver the best quality and most important content to potential users. If you get a media company to create relevant content and build internal links, it is quite possible to have multiple pages of your website dominating the first page of popular search engines.

The importance of keyword research cannot be understated, and so it is imperative that you get the right media company to do the necessary research for you. They have years of experience in doing this, and spending a little bit of money now, will ensure business success for the future and beyond.

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