The Best Ways to Differentiate Your Brand


If your target customers can’t see what makes your brand different from ones that are perhaps bigger and already established, that’s a problem for you. It’s up to you to make sure that you differentiate your band and make it stand out in the minds of customers for all the right reasons. It’s not easy but it can be done if you take the time to work at it and make the right kinds of improvements. Learn more about doing exactly that below.


Tell Your Brand Story


One of the first things you can do is start to tell the origin story of your business. Every business started somewhere and most of them have pretty interesting stories to tell. If you want to show the authentic side of your business and tell its story, creating this kind of brand story is often a good idea. It’s something you can do on your business’s website on the About page.


Offer a Unique Customer Experience


The experience your customers get when they use your company and buy from you should be as unique as possible. It should offer them something above and beyond the experience they get when they’re buying products or using services of other companies that your brand is competing with. There has to be a reason why your customers prefer the experience you offer.


Find a Real Niche to Focus On


It’s a good idea to nail down a business niche that helps you to differentiate yourself. If you have a really tight niche that not many other businesses are focusing on, this immediately provides something that’s different and unique to your brand. It’s one of the easiest ways to stand out when you’re not sure how to do that.


Through Its Packaging


The packaging your business uses for its products should never be an afterthought. With the right choices, your packaging can be a real selling point. Places like offer unique custom packaging solutions, so you might want to look into something like that. Strong branding and packaging can really help your products stand out from the crowd.


Take a Fresh Approach with Pricing


Another thing that might make your business noticeably different to the ones around it is a unique approach to pricing. You might want to undercut competitors and present your brand as the one offering real value for money. Or you might want to offer prestige and take things to a higher standard of quality along with higher prices. Or you might want to adopt a new pricing strategy altogether, such as using a subscription model.


Differentiating your brand is not something you can afford to overlook, so be sure to find ways to make this happen with the use of the tips and ideas discussed above. A little extra care and attention can go a long way and really help your business to stand out from its competitors, so don’t ignore this.