The Best Ways to Use Technology In Your Small Business


Running a small business with a small budget can be challenging. This is why it is important that you are making smart choices. In this era, one of the smartest decisions a small business owner with a small budget can make is to learn how to leverage technology to improve his business. The truth is, you don’t really have much of a choice, if you don’t incorporate technology into your overall business, your business will suffer or even crash.


The great thing with technology is that it is not limited to only a certain type of industry or demography. Even if the majority of your customers are people in their 80’s and 90’s, you still need technology to reach and serve them. You also need technology to keep track of other parts of your business. Besides, with millions of small businesses in existence today, you need technology to gain a competitive advantage.


Technology is so important in the business scene today that even new startups are spending almost half of their annual budget on various types of technologies. You need technology for things such as marketing and in managing your business easily. Unfortunately, it is not always easy knowing exactly which technology you need. With millions of technologies out there, one can easily get lost. The worst part is, a wrong technology can hamper your business growth. To ensure you choose the right ones, we have made a list of possible ways you can leverage technology to grow your business. This article will provide you some insight on ways small businesses in the United States are using technology to improve their business. Keep on reading to find out more.

Top 7 Ways To Use Technology in Your Business

  1. Use Social Media To Steal Your Competitors’ Customers

Everybody is on social media nowadays. Facebook, Instagram, Twitter, and LinkedIn have more than a combined 3 billion users. Your potential customers are on this platform and the only way to find them is to take your business to them. These platforms provide an easy and affordable way to target new customers. Besides, you also need to keep your customers updated. Fortunately, social media provides this avenue. Your task now should be to create a social media account for your business in the top 4 social media platforms.

  1. Keep Your Business Open 24/7 With a Website

Nowadays, nobody will take you seriously if you don’t have a website. Creating a website is the only to keep your business open around the clock. With a website, customers can always get the information they need about your business and can easily reach you. You need a website irrespective of your business. If you don’t have a website today, you are shooting yourself in the leg.

  1. Use a Smartphone and Tablet To Stay Connected on the Go

Customers love it when they can easily reach you at any time of the day. Fortunately, this is possible with a smartphone or tablet. You can always use these devices to see what is going on your social media pages and website. This technology ensures that your staff and potential customers can always reach you.

  1. Increase Productivity With Automation

There are tons of tasks you can automate to increase productivity, save cost, and improve profit. Look into your business and search for tasks you are repeating every time such as sending emails or invoicing customers. When you find them, search the internet for the technology you can use to automate such tasks. By automating tasks, you make it easier to get more done within a short period of time. You can also increase customer satisfaction with automation.

  1. Simplify Invoicing With Online Systems

Today, you don’t have to write a complicated manual invoice and send through postal service. There are many apps today that makes it extremely easy to invoice a customer with just a click. An app such as FreshBooks can do this for you. The best thing with these apps is that they are very easy to use. This ensures you don’t lose a customer due to complicated invoicing system.

  1. Track Your Financials With Cloud Technology

A business with bad financial management is heading to doom. A good business owner must know how much money is coming in and how much going out. Unfortunately, you may not have enough money to hire an accountant to keep an eye on your finances. However, there is cloud technology that can do this job seamlessly for you. With such cloud technologies, you can always manage your finance wherever and whenever you found yourself.

  1. Provide Better Customer Service With Technology

Customers are the lifeblood of a business. Without them, you will close shop. You need to prioritize them. You can do this by ensuring they can reach you and get support anytime. The only way you can do this is to leverage technology. Fortunately, there are millions of apps designed just for customer management. With these apps, you can create happy, satisfied, and loyal customers.

Final Words

Technology can help you to improve your overall business strategy. You can cut communication cost, manage your finances, provide better customer services, and improve your profit when you incorporate technology into your business. Another great way to use technology is in advertising. Make sure you are advertising your business using hold music for business. This way, you can easily increase your customer base and your profit.