Visuals matter when showing properties, whether commercial or residential. A buyer can make a snap judgment based on a single photograph, emphasizing the hidden power of real estate visual marketing. From enhancing appeal to highlighting key features, here are more reasons.
Powerful First Impressions
It is a huge benefit to make a great first impression when showing any property, whether commercial, industrial, or residential. Something as simple as a well-edited photo is all it takes in most cases, as it helps make a property look more desirable. Of course, you can use AI, but you may not get the results you need. It is best to improve real estate images with expert editing services that provide retouched photographs at such a high standard at the magazine level.
Real Estate Visual Marketing Enhances Appeal
The appeal of a property is key to making a final sale. The average US home takes around 58 days to sell[1], and the property may lose value the longer it sits on the market. When you want to showcase the property and enhance appeal to a specific buyer, consider these options:
- Highlight the best features of a property with expert-level exterior photographs.
- Invest in VR demonstrations to enhance the appeal of the interior of a property.
- Make clear how a potential buyer will benefit from living or working at the location.
Higher Online Engagement
While showing someone around a property is a tried and tested method of selling, it isn’t always necessary or even possible. A home or office might still be under construction, or the buyer may not be able to make an appointment. You can also use many online tools to show a home. Your official listing website and social media are two powerful options. A visually appealing listing is more likely to attract more attention on an online platform, with potentially more interest.
Emotional Connections with Real Estate Visual Marketing
It doesn’t get more emotional and personal than buying a home. In fact, According to Harvard professor Gerald Zaltman, 95% of buying decisions are subconscious and driven by emotion[2], so consider real estate visual marketing in your beginner’s real estate marketing strategy:
- The brain’s emotional regions are activated when you see a stunning visual image.
- An uplifting photograph or concept can trigger the release of dopamine for pleasure.
- When a buyer is emotionally invested, they are more likely to make a favorable decision.
Seeing what they are getting when presented in a stunning way helps a buyer become attached to a property. Using certain colors, an uplifting image helps a potential buyer appreciate the property, and because emotions drive decisions, there is also a better chance of a sale.
Potentially Faster Sales
With high-level visuals, you will potentially increase the speed of a sale, because when something looks stunning, people want it! Yes, it can be as simple as that. Staging a home is a powerful way to boost engagement and interest, and helps push a sale through. When you work to highlight the best features of a property, there is little room for a buyer to reconsider or become indecisive. In short, your hard work showcasing a home makes the decision for them.
Real Estate Visual Marketing Showcases Unique Features
Most homes have “best” features, and these can drive a sale. Showing these off with multiple visual methods will help push a sale. A 2023 Zoopla report found that 1.1 million UK homes lost value during 2023[3], and this is worse when a property sits on the market, so give these a try:
- Invest in quality and hire a reputable property photographer with a great portfolio.
- Create a video tour and include aerial shots of the property captured by drone cams.
- Focus on rooms with key features such as the fireplace, kitchen, and rear landscaping.
Visualizing the Final Property
Visualization is powerful, but it doesn’t come naturally to everyone. Some buyers, even business owners, sometimes need a little encouragement. However, this is also effective when a property is under construction or going through renovations and remodels. With some silver words, you can make a half-baked home come alive. But with imagery and visual marketing such as real estate concept art and artist’s impressions, a buyer can see what the finished product will be.
Summary
Making a stunning first impression helps push a sale and demonstrates how effective real estate visual marketing can be. Visuals also help a potential buyer become emotionally attached to a property and can increase the chance of a sale, even with concept art and artist’s impressions.
