The Lengths a Business Has Gone for a Customer: Reecy Aresty


Kevin Price, Host of the Price of Business on Bloomberg’s Home in Houston (Business Talk 1110 AM KTEK) recently visited with Reecy Aresty, the author of, How To Pay For College Without Going Broke. Aresty is quick to note that the book is “arguably the most revealing book ever written on this topic.” For over 34 years, he’s been pioneering a topic of immense concern to millions of families. Reecy takes great pride ensuring parents that by using his time tested legal strategies they will pay less than they ever dreamed possible.

Tell me about your firm (number of employees, location, type of companies you work with, etc.).

College Assistance, Inc., located in Boca Raton, FL, has no employees, but there are numerous professionals we are associated with. We work with college and college-bound families, and high schools where we put on financial aid seminars from coast to coast.

Tell us your story about the lengths you have gone to get a customer?

Several years ago, Reecy was a remote radio show guest on WGN in Chicago. A
woman from a northern suburb heard it and called her brother in Anchorage.
Although he worked for a financial services firm, Reecy called him and
determined he could qualify them for maximum financial aid. Since asset repositioning recommended, he told the prospect he would have to obtain a non-resident license in AK before they could do business. The prospect asked if they could simply do business through the mail, and Reecy said, “Absolutely not!” About 2 weeks later in late January, Reecy obtained the necessary license and flew to Anchorage. It was –20 when he picked up the rental car, and it took about 30 minutes to thaw it out. He stayed there about 3 days, transacted business, and netted over $3,000 in commissions. According to Reecy, ”It was an experience of a lifetime!”

Do you know of other examples of the lengths businesses have gone through to get customers?

In the summer of 1985, Reecy was attempting to sell individual health insurance in the suburbs of Chicago, but the rates we very high. The company he was representing had 100’s of response lead cards, mostly 2 – 3 years old, and they were all in southern Illinois where the rates were very low. Reecy took a chance and began calling them. In his initial attempt, he set up 18 appointments in 2½ days. He got on a plane to St. Louis, checked into a motel in Collinsville, IL and went on as many appointments as time would permit. He made several sales and earned about $900 his first week! He continued doing this for about 1½ years, never had a week w/no sales, and had the highest persistency in the entire company!

What lessons, if any, do you derive from these stories?

You have to do whatever it takes to be successful, and persistency will eventually lead to success.

Reecy Aresty can be contacted at – 561.362.7499,

Thank you for participating in our interview!