The Most Important Thing You Can Do In Your Business


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The Law of Single Handling: The ability to start and complete your most important task determines your productivity more than any other skill.

Maximum performance is only possible when you concentrate single- mindedly on one thing, the most important thing and you stay at it until it is 100% complete.

You cannot do everything, but you can do one thing, the most important thing, and you can do it now. By setting goals and priorities, and then by selecting your most important task, you can dramatically increase your level of productivity and output.

Single handling is perhaps the most powerful of all time management techniques. It can increase your output by as much as 500%. It can reduce the amount of time you spend on a task by fully 80% — by the very act of launching into the task and disciplining yourself to stay with it until it is complete.

Picking up a task, putting it down and coming back to it several times dramatically increases the amount of time necessary to complete the task. On the other hand, picking up the task and refusing to put it down until it is done enables you to accomplish vastly more in a shorter period of time than you thought possible.


By disciplining yourself to concentrate single-mindedly on the most important thing you could possibly be doing, and then by completing that task, you increase the quantity, quality and value of your output substantially.

You can have all the talent and skill in the world. But if you cannot discipline yourself single-mindedly to complete your most important task, you will always have to work for someone else. You will always have to be supervised by someone who can make sure that you do what you should do, when you should do it.

The good news is that, every time you complete a major task, you experience a surge of energy, enthusiasm and self-esteem. You feel terrific about yourself. You feel happy and elated. You feel like a winner.

The more important the task, and the more disciplined you are in completing the task, the better you feel about yourself when you have finished.

By setting yourself large tasks and then by disciplining yourself to concentrate single-mindedly until the task is complete, you eventually develop the all-important habit of task completion. You program your subconscious mind in such a way that you look forward to major tasks because you know how good you are going to feel when you have completed them.

How you can apply this law immediately:

1. Resolve today to develop the lifelong habit of task completion. You do this by selecting your most important task, getting yourself organized, and then working on it whole heartedly until it is complete. Do this over and over until this habit of single-handling is firmly entrenched.

2. Identify the biggest and most important single task or project that you have facing you right now. Whatever it is, clear aside everything else and throw your whole heart into completing it, no matter how long it takes.

When you are working on your most important task, anything else you could do is a relative waste of time. No matter what else comes up, you will have the satisfaction of knowing that there is nothing more important than what you are doing at this moment. This is the key to high productivity and great success.

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