The benefits of a custom T-shirt are far beyond aesthetics. A custom T-shirt can drive traffic to your business and boost sales by turning your clients into walking advertisements. A custom T-shirt can even strengthen the bond between a brand and its clients. However, if you’re considering offering custom T-shirts to your clients, there are key factors you should consider. We’ve highlighted them below. Check them out!
- Choose the Right Design
When selecting a custom t-shirt for your business, you must be mindful of the design you choose because not all designs are suitable for branding. For instance, a design with a faint logo and business name may be hard to see, causing you to miss the opportunity to create a walking canvas.
A business-inspired design must align with your brand’s mission and vision. The logo, text, and color must reflect your business goals. For example, a logo with an appetizing symbol and warm colors like orange or red is ideal for a food-related brand. For tech startups, consider a logo with geometric shapes in blue or green.
You must also ensure that the logo is placed either on the front or back of the shirt. That way, your brand will quickly earn the deserved visibility and recognition. The good news is that experts in T-shirt printing in Singapore can help you design or choose the fitting custom t-shirt for your brand without any hassle.
- Know Your Audience
You must also consider your audience before selecting a custom t-shirt. Is your audience young or old, male or female, locals or foreigners? Your answer to these questions will let you know the right size, style, color, and design to choose.
- Go for Breathable Material
You must know that the custom t-shirt you’re buying will serve as a promotional gift rather than a mere giveaway. As such, the breathability of the shirt you pick is very essential. A breathable shirt is comfortable because it allows air to flow through easily. This comfort will encourage your client to wear the t-shirt regularly, helping to create a suitable walking canvas and increase your brand’s visibility and popularity around town. Cotton is a common breathable material. You can also choose polyester, linen, bamboo, or modal.
- The Overall Appeal Is Crucial
The overall appeal of the custom t-shirt is equally important because it complements the design. Even a well-designed custom section may only be effective if the overall appeal of the shirt is good. Of course, it won’t serve the purpose you want. To avoid this issue, opt for a custom t-shirt with neutral shades like white or gray. Neutral colors are timeless and versatile, so they can blend perfectly with any design.
- Opt for Durable Material
Your custom t-shirt should be both aesthetically pleasing and durable. Opting for lower-quality materials in the name of saving costs is a bad idea. After all, “what is worth doing is worth doing well.”
It would help if you also remembered that the lifespan of the t-shirt affects how long your promotional message will last. In other words, the more durable the shirt, the longer your business’s promotional message will last. Therefore, consider choosing materials like cotton or linen, which are both durable and breathable.
