Tracey Fieber – When You Have to Reach the CEO.


About the interviewee
Tracey helps business owners simplify, automate, and grow your business and your life. In her role as a business solutions company owner, she believes in the power of hiring the right people, and helps you cultivate highly effective teams that allow you to focus on the work about which you’re passionate. By nurturing your strengths and holding you accountable for your own success, Tracey’s leadership, communication, and coaching techniques help you take massive leaps forward.

Known for combining innovative, no-fluff strategies with endless compassion, Tracey’s talks resonate deeply with her audiences. Whether speaking about business, life, or retirement, Tracey draws from her more than 17 years in financial industry operations, marketing, training, and HR, as well as her experience as a personal and professional coach and owner of her own business solutions company, to connect with listeners on many levels.

Tell me about your firm (number of employees, location, type of companies you work with, etc.).  
Tracey Fieber Business Solutions has 7 employees and is growing. We are located in Estevan SK with a satellite office in Airdrie AB. We work with clients locally in Canada and globally including USA, UK, New Zealand and Africa. Our specialty is working with businesses of all sizes who are on a growth trajectory or who want to be on one.
What type and size of companies do you have as clients?
Industries include oil, manufacturing, professionals, international trade, automotive, coaching, and consulting as well as many others. Client company sizes are $500,000 up to $500 Million or more.
What comes to mind when you see this topic?
CEO’s and other C-Suite employees are the people you need to contact in
order to make the sale, for multiple reasons:

* They are the ones who approve high-end purchases
* They set the yearly budget
* It is their vision that we are helping their company to implement
* CEO’s and C-suite employees are the ones who make decisions.
* They are matter-of-fact and can weed out vendors who don’t fulfill
on contracts.
* Most other employees don’t pursue change/improvements with an eye on
the bigger picture.

We help businesses with growth. Whether it’s online or offline marketing,
help with hiring or team building, or automating and streamlining
operations, we shine the light on areas of opportunity. We strategize with
you and then hold you by the hand to implement the plan, putting our team to
work for you.

What are the best practices when it comes to this issue?
1. Personalized direct mail, include lumpy items: portfolio; case studies; monogrammed USB or kindle fire with video; testimonials; multi-staged mailings
2. Phone calls to make an appointment or discuss
3. Face to face “stopping by” or to meet
4. Consistent follow up at appropriate intervals (shows you’re going to be around. Most people don’t do much follow up, this differentiates you and shows you’re not going to disappear). Usually 3 to 6 months if no immediate need/response.
5. LinkedIn connection request, customizing your message to them
6. Connect on Facebook, Twitter and social media
7. Google to find out as much as you can about them and their company. Find both positive and negative, letting them know results. They are appreciative of it, and it can differentiate you since you are thorough, have done your research, and it shows you’re not afraid to do some work without getting paid first.
Contact information: